AdvertisementJaguar defended its rebranding campaign after online critics roasted a promotional video.
The campaign, featuring models and no cars, was criticized as "woke."
Jaguar's managing director is defending the British luxury-car maker's rebranding campaign — calling out some of its online critics and characterizing their reaction as "vile hatred" and "intolerance."
(Most 2024 Jaguar models have list prices of about $50,000 to $80,000.)
In response to the video posted on X by Jaguar, Musk wrote : "Do you sell cars?"
Persons:
Jaguar's, Rawdon Glover, Brad Audet, —, Glover, India's Tata, Elon Musk, Andrew, Tristan Tate, Ian Miles Cheong, Musk, Nick Freitas, Bud Light, Bud, it's
Organizations:
Financial Times, Mazda, North America, Jaguar, Rover, Land Rover, India's, India's Tata Motors, Tesla, Republican, Delegates
Locations:
Virginia