The extension of Black Friday sales and growing strength of other shopping events (hello Cyber Monday ) is also changing what holiday spending looks like today.
The term “Black Friday” is several generations old, but it wasn't always associated with the holiday retail frenzy that we know today.
In 2003, e-commerce accounted for just 1.7% of total retail sales in the fourth quarter, per the U.S. Commerce Department.
BLACK FRIDAY 'MONTH’ AND THE RISE OF CYBER MONDAYIt's no secret that Black Friday sales don't last 24 hours anymore.
Offering early deals for holiday sales helps extend that window.
Persons:
wasn't, Jie Zhang, Harvey Sanders, University of Maryland’s Robert H, Jay Zagorsky, Zagorsky, I’m, Zhang, it’s, ”
Organizations:
National Retail Federation, Army, Navy, Associated Press, Retail Management, University of Maryland’s, Smith School of Business, COVID, Boston University’s Questrom School of Business, U.S . Commerce Department, Commerce Department, Small, National Retail, Adobe Analytics
Locations:
Philadelphia, York