Russian influencers are profiting from their war posts, a BBC investigation found.
They say they can make big returns from advertising revenue with posts on Telegram.
Some bloggers are also using the platform to criticize Russian military mistakes.
The presence of Russian influencers on the frontline has at times provided crucial intel on the situation in the war, showing what it's like in the Russian trenches.
But some bloggers have taken to using the platform to voice criticism about military blunders and setbacks.
Persons:
That's, Andrew Wilson, Maksim Fomin, Makiivka
Organizations:
Service, BBC News, Facebook, Twitter, BBC, Borges's, Babel, University College London, intel, Ukraine
Locations:
Wall, Silicon, Russian, Russia, Ukraine, Moscow