Product giveaways can help small businesses get social-media followers and find new audiences. Small businesses share how they run giveaways and the benefits they see. Partner up to cross-sellTeaming up with similar brands can enhance the results of a social-media giveaway, Wen said. Wen said they planned to test video content for giveaways and hold giveaways on TikTok. Wen says product giveaways give small businesses a chance to get creative and connect with customers in an authentic way — as long as the businesses are intentional and true to their brand.

---

Persons: SBOs, —, Wendy Wen, Oana Borcoman, Evans Wilson, Borcoman, It's, Wen Organizations: Small, Service, Advertising Specialty Institute, Bocce's