Oct 12 (Reuters) - Simplify Asset Management plans to roll out three new exchange-traded funds (ETFs) that rely on artificial intelligence rather than human beings to select portfolio holdings, adding to a nascent sub-sector that has so far delivered underwhelming results for investors. "A large portion of the investment community remains wary of putting their money into a product that depends on algorithms," Sohn said. The largest fund in this $673.5 million slice of the $7 trillion market for U.S. ETFs is the WisdomTree U.S. AI Enhanced Value Fund (AIVL.P), with net assets of $363.4 million. "I'm not sure the technology is there yet, or that it's speaking to investors,” said Bryan Armour, an ETF analyst at Morningstar. Read NextReporting by Suzanne McGee; Editing by Ira Iosebashvili and Chris ReeseOur Standards: The Thomson Reuters Trust Principles.

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Persons: Boosted.ai, Todd Sohn, Sohn, AIEQ, I'm, ”, Bryan Armour, Suzanne McGee, Ira Iosebashvili, Chris Reese Organizations: Management, SEC, Morningstar, Strategas Securities, AI, Equity ETF, Fund, Momentum, Thomson Locations: U.S