TikTok is hiring staffers to sell pre-owned luxury items like bags and collectibles like sneakers.
Its investment in pre-owned goods shows how far the company's "everything store" ambitions extend.
It's hiring a "Head of Pre-Owned Luxury" operation lead in Seattle to develop a go-to-market strategy and build a team of sellers focused on pre-owned luxury items.
TikTok's plan to invest more in pre-owned luxury sales arrives as some TikTok Shop merchants have already been testing selling pre-owned luxury goods like jewelry, watches, and Chanel handbags, The Fashion Law reported.
The market for pre-owned luxury items has exploded in China in the last few years, including on Douyin.
Persons:
It's, TikTok, Chanel, trickier
Organizations:
Street, TikTok
Locations:
Seattle, China