New York CNN —Coca Cola-owned BodyArmor is unleashing its newest beverage as part of its years-long effort to overthrow Pepsi’s Gatorade from its position as the top-selling sports drink brand. Rolling out to retailers this month is BodyArmor Zero Sugar, a sugar-free version of its popular flavored sports drink, taking aim at Gatorade’s G Zero beverages. “We know that there is a consumer that looks specifically for zero sugar, and until now, BodyArmor didn’t have a product to play with there.”BodyArmor Zero Sugar comes in four flavors, including fruit punch, lemon lime, orange and cherry lime. BODYARMOR Sports DrinkSweating from competitionBodyAmor has been gaining on the dominance Gatorade has held for about six decades but still lags far behind. Research firm Euromonitor reports that Gatorade commanded 63.5% of US sports drink marketshare in 2023, compared to BodyArmor’s 12% and 14.3% for its sister brand Powerade.

---

Persons: Pepsi’s, isn’t, Federico Muyshondt, Coke, “, BodyArmor, ” Muyshondt, It’s, ”, Muyshondt, BodyAmor, Zero, Duane Stanford, Powerade, Stanford, ” Stanford, BodyArmor’s Muyshondt, “ BodyArmor Organizations: New, New York CNN, Pepsi’s Gatorade, Gatorade, CNN, Research, Beverage Digest, BodyArmor, Stanford Locations: New York, Canada