Early industry testing of the Privacy Sandbox tools designed to emulate online targeting produced fairly dire results. Google won't escape regulatory scrutinyIt's unclear whether keeping cookies would allow Google to shake off regulators' grasp of its Privacy Sandbox. In 2022, Google pledged to give the UK's Competition and Markets Authority oversight of its Privacy Sandbox rollout and Chrome cookie removal. A key question now is whether Google's commitments to the CMA need to change now that third-party cookies remain in the mix. And there isn't a clear answer about the future governance of the Privacy Sandbox, to ensure Google doesn't preference its own ad products.

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Persons: —, Ciaran O'Kane, Bobby Ewing, Jon Snow, they'd, Googler Organizations: Service, Business, Google, YouTube, Apple, CMA