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☆ Can 70 Moms Save the Endangered North Atlantic Right Whale?
▼ + stars: | 2024-10-26 | by ( Catrin Einhorn | ) www.nytimes.com time to read: +18 min

There are only about 370 North Atlantic right whales left. Clearwater Marine Aquarium Research Institute, photographed under NOAA permit #20556The birth of Squilla’s calf was a momentous event for their species, the highly endangered North Atlantic right whale. For decades, North Atlantic right whales were slowly recovering after being devastated by centuries of whaling. PEAK 483 400 North Atlantic right whale population 372 The population has declined by about 23 percent in the last decade, according to estimates. Seventeen North Atlantic right whales would be found dead, about 4 percent of the estimated population.

Persons: Squilla, Marco Hernandez, you’re, ”, Erin Meyer, Lawrence, hadn’t, Gina Lonati, She’d, Bob Lynch, “, Lynch, Amy Knowlton, Patrice McCarron, NOAA Marco Hernandez, lobstermen, Janet Mills, Billy Hickey, The New York Times Sarah Sharp, Dr, Sharp, Cheryl Andrews, it’s, McCarron, Michael Moore, ” Dr, Moore, Caroyln Miller Organizations: Atlantic, Georgia Department of Natural Resources, NOAA, Clearwater Marine Aquarium Research, NOAA Fisheries, University of South, National Oceanic, Atmospheric Administration Fisheries, University of New, University of New Brunswick Saint, Oceans Canada, Aerial Survey, Center for Coastal Studies, for Coastal Studies, New, Maine Lobstermen’s Association, Gov, Vineyard, The New York Times, International Fund for Animal Welfare, Tribe, Oceanographic Locations: Georgia, Atlantic, United States, East, University of South Carolina, New York, New England, Fundy, Canada, Gulf, St, Lawrence, Florida, U.S, University of New Brunswick, University of New Brunswick Saint John, Massachusetts, New Brunswick, Cape Cod, “, Maine

☆ Seafood towers, endless Honey Deuces and $100,000 suites: How the US Open lures in high-rollers and celebrities
▼ + stars: | 2024-08-24 | by ( Jordan Valinsky | ) edition.cnn.com time to read: +10 min

These are either run by the US Open’s top sponsors or available to rent privately for prices up to $100,000. Big spenders laying down the six figures to secure a suite are companies mostly from financial, insurance and legal businesses. A cabin crew staffs the suite checking people in, and the food served inside also matches its first-class offerings, with seafood towers, champagne and caviar. The Honey Deuce cocktail is served for free in many suites at the US Open. Last year, the Dutch beer used the US Open as part of its launch of Heineken Silver, its new low-carb beer.

Persons: Coco Gauff, Novak Djokovic, Charlize Theron, Justin Bieber, Kylie Jenner, Timothée, Ashe, Sarah Stier, ”, Shiz Suzuki, aren’t, Arthur Ashe, speck, they’re, Billie Jean King, Bryan Bedder, Al Guido, Maestro Dobel Tequila, Theron, Ariana DeBose, Katie Holmes, Lander Otegui, Theron “, Otegui, Paloma, Charlize Theron sips, John Angelillo, Zendaya, Bieber, Haley, Nicole Kidman, Aaron Judge, Nicola Coughlin, Essa Sulaiman Ahmad, “, ” Ahmad, Nathan Congleton, Honey, ” Aleco Azqueta, Goose, Zach Braff, Emily Blunt, John Krasinski, ” Azqueta, Bob Lynch, ” Lynch, Joe Keery, Craig Barritt, ” Pattie Falch, Silver, Taylor Fritz, Morgan Riddle Organizations: New, New York CNN, United States Tennis Association, American Express, ”, England’s Wimbledon, US, Billie Jean King National Tennis Center, San Francisco 49ers, CNN, Daily Mail, Maestro, UPI, Emirates Airline, Emirates, Yankees, Emirates ’, NBA, NBC, Getty, Bacardi, Heineken, Heineken “, Heineken Silver Locations: New York, Montauk, Bridgehampton, Queens —, Covid, Canada, ” Emirates

☆ Tennis has a hot summer coming, fueled by Zendaya, ‘Challengers’ and luxury sponsors
▼ + stars: | 2024-05-26 | by ( Jordan Valinsky | ) edition.cnn.com time to read: +11 min

Elsa/Getty Images“We say no a lot,” admits Evan Zeder, director of global sports marketing for New Balance’s tennis and baseball units. Lacoste, the French luxury brand, was born with tennis in mind since its start in 1933. Lacoste’s polo shirts have become a major part of the “tennis aesthetic,” or the luxury athleticism #tenniscore trending on social media. Alcohol brands trying to crack the US market see the growing popularity of tennis as an opportunity to introduce themselves to drinkers. Dobel became the US Open’s official tequila sponsor last year, bringing alongs its Ace Paloma cocktail that it sells at other tennis tournaments it sponsors.

Persons: New York CNN — It’s, ”, Louis Vuitton, Loewe, Serena Williams, they’re, Bob Lynch, ” Lynch, Roger Federer, Anne Hathaway, Roland Garros, Rafael Nadal, Christophe Petit Tesson, Novak Djokovic, Williams, Naomi Osaka, Carlos Alcaraz, Iga Świątek, Coco Gauff, “, outfitter, Gauff, she’s, Aryna, Elsa, Evan Zeder, Tommy Paul, it’s “, Lacoste, René Lacoste, “ Lacoste, Catherine Spindler, Djokovic, Daniil Medvedev, ” Novak Djokovic, Mike Stobe, ” Zendaya, ” Spindler, Maestro Dobel, Dobel, Paloma, Lander Otegui, Otegui, ” Otegui, Charlize Theron, Arthur Ashe, Katie Holmes, “ It’s, it’s Organizations: New, New York CNN, luxe, Vogue, ESPN, ABC, Tennis, United States Tennis Association, Brands, MLB, MLS, NBA, Tennis Channel, Netflix, CNN, YouTube, That’s, Wimbledon, Microsoft, Nike, Adidas, Lacoste, Australian, US, USTA Locations: New York, “, Swiss, Paris, Poland, Australia, London, Chambord, Mexico, Miami, Indian Wells, Cincinnati

☆ Women college athletes average more brand deals than men, new data shows. Here are 5 key takeaways on NIL marketing.
▼ + stars: | 2024-05-01 | by ( Tiara White | ) www.businessinsider.com time to read: +6 min

Read previewWhen it comes to scoring NIL deals, women college athletes are gaining on their male counterparts, according to a new report from the sports-and-entertainment intelligence platform SponsorUnited. The report showed that women college athletes get more brand deals on average than college men, although the men still make up the majority of NIL deals overall. He also said social-media engagement is overwhelmingly stronger among women college athletes compared with men. Related storiesHere are five key takeaways from the report:Women college athletes are getting more NIL dealsWhile men still made up 57% of NIL deals overall, women got more brand deals on average — 3.5 compared to 2.5 among men, SponsorUnited found. For example, he said college athletes on TikTok are leveraging brands better than professional athletes on the platform.

Persons: —, Caitlin Clark, Angel Reese, Bob Lynch, Reese, Clark, Olivia Dunne, Lynch, SponsorUnited, it's, Alex Glover's, Brands, Brand, SponsorUnited Lynch, that's Organizations: Service, Business, Iowa Hawkeyes, LSU Tigers, LSU, Iowa, NCAA, ESPN, Gatorade, State, Nike, BI, Brands, Southern Methodist University Locations: SponsorUnited

☆ SponsorUnited wants to be the 'Bloomberg terminal' for brand sponsorships. It used this 12-slide pitch deck to raise $35 million.
▼ + stars: | 2022-11-23 | by ( Hasan Chowdhury | ) www.businessinsider.com time to read: +3 min

SponsorUnited has raised $35 million to become the 'Bloomberg terminal' for brand sponsorships. The startup's platform helps brands see data on sponsorships across their respective industries. Check out the 12-slide pitch deck it used to raise the funds in a Series A round. Sign up for our newsletter for the latest tech news and scoops — delivered daily to your inbox. A source close to the firm said that the round puts the startup's valuation at north of $100 million, with the total now raised at $38.6 million since its launch.

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