Lunchables’ slide is hurting its parent company, Kraft Heinz.
The end result isn’t just that Lunchables sales are down — numerous competitors have popped up, including Lunchly by YouTube stars Logan Paul and MrBeast.
Kraft Heinz also pitched Lunchables to budget-strapped school cafeterias as a way to save money on labor and other costs.
Kraft Heinz criticized the findings and said the report contributed to Lunchables’ sales slide.
Lunchables’ ‘transformation’Despite Lunchables’ recent woes, Kraft Heinz says it’s investing in the brand.
Persons:
Kraft Heinz, Kraft, Lunchables, ”, Diana Frost, “, Logan Paul, MrBeast, It’s, Matt McClain, Carlos Abrams, Rivera, ” Frost, Oscar Mayer, Michael Moss ’, ” Moss, ” Lunchables, Moss, Justin Sullivan, Bob Drane, it’s, “ Lunchables, Frost, David Garfield
Organizations:
New, New York CNN, CNN, YouTube, Washington Post, ”, School, Center for Science, Consumer, US Department of Agriculture, Kraft, School Nutrition Association, Crain’s Magazine
Locations:
New York, Euromonitor, Turkey, bologna, Moss