But in 2024, in an election cycle as divisive as ever, these same companies and many more have been less active in encouraging voting. Despite the nonpartisan nature of get-out-the-vote campaigns, companies may view any appearance of being political as a risk not worth taking. Some brands have found success and acceptance from their consumers with a get-out-the-vote campaign this election season. “No one is saying you’re not allowed to feel passionate about this coming election,” said Shankman. “But understand that not everyone who uses your company or buys your product is going to think the same way you do.

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Persons: LeBron James, Naomi Osaka, ”, Armour, “, Absolut, Edelman, That’s, Peter Shankman, ’, “ We’ve, Emily Hikade, it’s, Jen Rubio, you’re, I’d Organizations: CNN, Nike, ” Nike wasn’t, “ NIKE, Inc, BluShark, Corporate America