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☆ The battle of the face computers is on
▼ + stars: | 2024-10-04 | by ( Lloyd Lee | ) www.businessinsider.com time to read: +6 min

Meta debuted its Orion augmented reality glasses last week without a consumer release date. AR glasses are a substantial step toward a future that ditches the handheld smartphone for face computers. AdvertisementThe battle of the face computers is here, and Meta just launched a highly compelling salvo. Last Wednesday, CEO Mark Zuckerberg unveiled the company's latest innovation, Orion — augmented reality eyewear that weighs about 3.5 ounces. Snap's Spectacles are augmented reality glasses that run on the company's in-house OS.

Persons: Meta, —, Mark Zuckerberg, Orion —, BI's Peter Kafka, Gene Munster, Apple, Greg Peters, we're, it's, " Peters, There's, Alistair Barr, Tim Cook, Cook, It's, Munster, Andrej Sokolow, BI's Jordan Hart, Justin Post, Andrew Bosworth, Jacob Bourne, Emarketer, Axel Springer, Bosworth, Bloomberg's Mark Gurman, Zuckerberg, Spokespeople Organizations: Orion, Apple, Service, Meta, Deepwater Asset Management, Bloomberg, Vision Pro, Netflix, Vision, Getty, Munster, CNBC, BI Locations: Cupertino

☆ The thing I'm most excited to see from Apple's big 'Glowtime' event
▼ + stars: | 2024-09-08 | by ( Jordan Hart | ) www.businessinsider.com time to read: +1 min

Apple's launch event on Monday will unveil the new gold iPhone 16 Pro models. Bloomberg's Mark Gurman predicts the gold titanium will drive significant interest. Go to newsletter preferences Thanks for signing up! AdvertisementAs details about Apple's newest products emerge, I look forward to seeing an old favorite return at Monday's "Glowtime" launch event. "I think the new iPhone 16 Pro gold is going to be the stand out color this year and potentially drive interest," Gurman said on X.

Persons: Mark Gurman, I'm, —, Gurman Organizations: Service, Bloomberg, Apple, Business

☆ Phew, you don't need to feel too bad about not buying Apple's new iPhone 16
▼ + stars: | 2024-08-12 | by ( Katie Notopoulos | ) www.businessinsider.com time to read: +1 min

Bloomberg reports that the iPhone 16 will likely only have minimal changes from the iPhone 15. Go to newsletter preferences Thanks for signing up! download the app Email address Sign up By clicking “Sign Up”, you accept our Terms of Service and Privacy Policy . According to Bloomberg's Mark Gurman, the iPhone 16 is expected to feature only minimal upgrades from last year's iPhone 15 (which was only a little different from 2022's 14). But the lineup will be largely the same as it has been the past few years — four phones in varying sizes (iPhone 16, 16 Plus, Pro, Pro Max).

Persons: —, Bloomberg's Mark Gurman, Max Organizations: Bloomberg, Apple Intelligence, Service, Business

☆ Your next iPhone could be thinner as Apple reportedly aims to slim down its product range
▼ + stars: | 2024-06-17 | by ( Jyoti Mann | ) www.businessinsider.com time to read: +2 min

The iPhone 15 Pro is 0.32 inches (8.25 mm) deep, compared with 0.29 inches (7.4 mm) for the iPhone 12 Pro, per Apple's website. Apple announced at the Worldwide Developers Conference it would integrate its new AI software, Apple Intelligence, into the iPhone, iPad, and Mac. The AI features will roll out later this year with Apple's iOS 18 update, but will only be available to iPhone 15 Pro and 15 Pro Max users. Android chief Sameer Samat previously told Business Insider that it plans to seize the moment to "reinvent" what phones can do. AdvertisementApple didn't immediately respond to a request for comment from Business Insider, made outside normal working hours.

Persons: —, Apple, Mark Gurman, Gurman, Mac, It's, Sameer Samat Organizations: Service, Business, Apple, Worldwide, Apple Intelligence, Pro Max, Google, Samsung, Android, Bank Of America Securities

☆ Apple Is the First Giant Tech Company to Make Useful AI Products
▼ + stars: | 2024-06-16 | by ( Linette Lopez | ) www.businessinsider.com time to read: +9 min

Apple's scale and specificity of vision also make it the first Big Tech company to get AI integration right. The fact that people are disappointed in Apple says more about the hype around AI's capabilities than it does about Apple. In that way, Apple's cautious approach may be a service for the rest of the tech industry. By slowly acclimatizing its constellation of users to AI that makes their lives better instead of frustrating them, Apple makes the tech feel like a natural upgrade instead of an unreliable, scary intrusion. AdvertisementSure, Apple's AI may not be sexy or scary, but at least it doesn't seem stupid.

Persons: Katie Collins, Mark Gurman, Jordan Hart, Elon Musk, OpenAI's, Marc Andreessen's, confidants, Musk, Tesla, AI's, that's, Yann LeCun, Siri Organizations: Worldwide Developers, Apple, Apple Intelligence, Big Tech, Nvidia Locations: Silicon Valley, Silicon, Albany, New York City, New York

☆ Let's be real, Apple couldn't hype its ChatGPT collab — that would mean conceding it's lost the AI race
▼ + stars: | 2024-06-11 | by ( Kwan Wei Kevin Tan | ) www.businessinsider.com time to read: +3 min

Read previewTech watchers expecting a sweeping partnership announcement between Apple and OpenAI were probably disappointed on Monday. The Cupertino-based giant unveiled its generative AI strategy, "Apple Intelligence," during its keynote presentation at this year's Worldwide Developers Conference. very happy to be partnering with apple to integrate chatgpt into their devices later this year! AdvertisementAside from poaching talent and working with external partners like OpenAI, Apple has also worked with TSMC to make AI chips for its data centers. Making chips would go a long way toward securing Apple's AI supremacy since, unlike most companies, it would not have to rely completely on chip giant Nvidia.

Persons: —, Mark Gurman, OpenAI, Apple, Craig Federighi, Federighi, Sam Altman didn't, Altman, — Sam Altman, Siri, John Giannandrea, TSMC, Gene Munster, Apple didn't Organizations: Service, Apple, Apple Intelligence, Business, Microsoft, Meta, Nvidia, Financial Times, BI Locations: Cupertino

☆ Apple needs to show iOS can rival Google's Android in the AI era
▼ + stars: | 2024-06-10 | by ( Hasan Chowdhury | ) www.businessinsider.com time to read: +3 min

Since the start of the generative AI boom, sparked by the release of ChatGPT, the Apple CEO has remained largely silent on AI. Critically, Google's efforts to weave AI into its mobile operating system have threatened to make Apple look out-of-sync. Android users have been introduced to much-hyped generative AI features, while iOS users have been left to make do with an outdated Siri. During IO, Sameer Samat, Google's Android chief, told my colleague Alistair Barr that AI presented a "once-in-a-generation moment to reinvent what phones can do." Cook will be ready to show everyone that iOS can compete with Android in the AI era.

Persons: —, Tim Cook, Siri, Sameer Samat, Alistair Barr, it's, Cook, Mark Gurman Organizations: Service, Google, Apple, Business, Android, Worldwide Developers, OpenAI, Bloomberg, Apple Intelligence Locations: China

☆ Apple's big summer event is coming up. Here's what the iPhone company is expected to announce.
▼ + stars: | 2024-06-06 | by ( Jordan Hart | ) www.businessinsider.com time to read: +1 min

Apple is gearing up to deliver big announcements at WWDC on June 10. Sign up to get the inside scoop on today’s biggest stories in markets, tech, and business — delivered daily. download the app Email address Sign up By clicking “Sign Up”, you accept our Terms of Service and Privacy Policy . AdvertisementApple's highly anticipated Worldwide Developers Conference kicks off Monday, and the tech community is buzzing with expectations and predictions of big announcements. This story is available exclusively to Business Insider subscribers.

Persons: —, they've, WWDC, Mark Gurman Organizations: Apple, Service, Business

☆ Tim Cook is about to reveal Apple's plan to dominate the internet for another decade
▼ + stars: | 2024-06-05 | by ( Hasan Chowdhury | ) www.businessinsider.com time to read: +4 min

Read previewWhen Steve Jobs launched the first iPhone in 2007, it was a landmark moment in Apple's history that involved the CEO of another Silicon Valley company: Google. Now, Apple is preparing to unveil its plans to dominate the internet again — with the help of another Silicon Valley company. Apple's plan to dominate the internet, againOn Monday, when CEO Tim Cook kicks off Apple's Worldwide Developer Conference (WWDC), he's expected to reveal a new vision of artificial intelligence by announcing a partnership with OpenAI. Time will tell if the deal is as powerful as Apple's search engine agreement with Google. AdvertisementOne thing is certain: Apple's about to pitch the world on its plans to dominate the internet in the AI age.

Persons: —, Steve Jobs, Eric Schmidt, Google's, Apple, it's, Tim Cook, he's, Bloomberg's Mark Gurman, Dan Ives, OpenAI, Sam Altman Organizations: Service, Google, Apple, Business, Apple's, Conference, OpenAI, Rivals, Microsoft Locations: Bloomberg's

☆ Apple's big summer event is one week away. Here's what the iPhone company is expected to announce.
▼ + stars: | 2024-06-03 | by ( Jordan Hart | ) www.businessinsider.com time to read: +1 min

Apple is gearing up to deliver big announcements at WWDC on June 10. Sign up to get the inside scoop on today’s biggest stories in markets, tech, and business — delivered daily. download the app Email address Sign up By clicking “Sign Up”, you accept our Terms of Service and Privacy Policy . AdvertisementApple's highly anticipated Worldwide Developers Conference kicks off next week, and the tech community is buzzing with expectations and predictions of big announcements. This story is available exclusively to Business Insider subscribers.

Persons: —, they've, WWDC, Mark Gurman Organizations: Apple, Service, Business

The last time new iPads were released was in 2022, when some models got a refresh, including a standard 10th-generation iPad and iPad Air and Pro models. AdvertisementNew iPad Pros with OLED displaysThe expected upcoming iPad Pros could be quite a significant update. At the same time, OLED displays could hike the minimum price even further for the iPad Pro models, which are already the most expensive devices among the best iPads, starting at $799. The iPad Air has only been available in a 10.9-inch model to this point. The whole package could make the iPad Pro and Magic Keyboard combination look similar to a Mac laptop.

Persons: Bloomberg's Mark Gurman, Gurman, Antonio Villas Organizations: Business, Apple, Air, Boas

☆ Apple fans may already be moving on from the Vision Pro
▼ + stars: | 2024-04-23 | by ( Erin Snodgrass | ) www.businessinsider.com time to read: +2 min

Read previewSome tech devotees already seem to be losing interest in Apple's Vision Pro just months after the futuristic headset hit the market. That's bad news for Apple, which spent eight years and billions of dollars creating the Vision Pro. Apple has seemingly responded to the growing disinterest by boosting marketing around the device, evidenced by the Vision Pro's prime placement on the company's website. The Vision Pro requires its wearer to attach a battery, start the device, and move through its interface each use. BI's Jordan Hart foresaw some of those issues back in February, writing that she was running out of reasons to wear the Vision Pro after just one week.

Persons: —, Mark Gurman, Apple, Gurman, BI's Jordan Hart, he'd Organizations: Service, Apple's Vision, Apple, Business, Vision

☆ Apple believes that AI is the future
▼ + stars: | 2024-04-16 | by ( Hasan Chowdhury | ) www.businessinsider.com time to read: +3 min

Apple wanted all eyes to be on the Vision Pro when it launched. A report about AI chips coming to next-gen Macs helped boost Apple's stock by $112 billion. AdvertisementTwo months ago, Tim Cook was busy marking Apple's bold new vision of the future with the launch of expensive nerd goggles. Second, the future of the Vision Pro remains highly uncertain. Just don't expect the Vision Pro to steal the show in the same way a big AI reveal would.

Persons: —, Tim Cook, Bloomberg's Mark Gurman, Apple, Peter Kafka Organizations: Apple, Service, International Data Corporation, Publishing, Getty, Huawei, Apple's, Vision Locations: Cupertino, Shanghai, China

☆ Apple wants to make more smart home devices — which may not be dumb
▼ + stars: | 2024-04-08 | by ( Peter Kafka | ) www.businessinsider.com time to read: +4 min

In the meantime we may see something decidedly less ambitious out of Apple: New iPads. It would be like a more portable Facebook portal. And while I've never heard of the Google Pixel, I had heard of the Facebook Portal, and... Facebook doesn't sell those anymore. On the other hand: My colleague Katie Notopoulos loved the Facebook Portal. But you never know: I spent decades not wearing a watch, and now if I forget to put on my Apple Watch before I leave the house I get anxious about losing my steps for the day.

Persons: —, Tim Cook, Bloomberg's Mark Gurman, Gurman, Apple, hasn't, I've, Katie Notopoulos Organizations: Apple, Service, Google, Facebook, Apple Watch

☆ Your iPhone is reportedly getting a 'new home screen' when iOS 18 drops
▼ + stars: | 2024-03-25 | by ( Sarah Jackson | ) www.businessinsider.com time to read: +1 min

iOS 18 could bring iPhone users the ability to shake up their home screen layout, new reports say. AI tools that reportedly "help manage your daily life" are expected to also be a key focus in iOS 18. AdvertisementiPhone users will get a lot more freedom to customize the layout of their home screens in iOS 18, according to new reports. The forthcoming iOS update is "considered internally to be the biggest update to iOS since the original iPhone," Bloomberg's Mark Gurman reported, and iPhone owners should prepare to see "a new home screen that's more customizable" along with "a slew of AI tools." This story is available exclusively to Business Insider subscribers.

Persons: You'll, —, Mark Gurman Organizations: Service, Business

☆ Google and Apple's rumored partnership could upend the AI industry
▼ + stars: | 2024-03-19 | by ( Dan Defrancesco | ) www.businessinsider.com time to read: +7 min

In today's big story, we're looking at what a potential partnership between Google and Apple over AI features would mean for both companies and the wider industry. The big storyGoogle, Apple, AIRebecca Zisser/BITwo of the world's biggest tech companies are reportedly discussing a partnership that would upend the AI industry. Apple is considering integrating Google's AI model, Gemini, into the iPhone . The company has been noticeably quiet around its AI plans compared to peers like Google, Microsoft, Meta, and Amazon. So even if Apple and Google come to an agreement, they could still face some serious regulatory pushback.

Persons: —, hasn't, Rebecca Zisser, Mark Gurman, Sundar Pichai, Apple, it's, Tim Cook, Google's Gemini, Insider's Hasan Chowdhury, BI's Phil Rosen, Mike Coppola, Jerod Harris, Grzegorz Wajda, Chelsea Jia Feng, It's, OpenAI, Stephanie Cohen, Goldman Sach's, Goldman Sachs, Jenny Chang, Rodriguez, Goldman, Josh Edelson, Chip Somodevilla, TikTok, Jensen Huang, Blackwell, Alyssa Powell, elbowed, Manoj Bhargava, Steve Huffman, Dan DeFrancesco, Hallam Bullock, Jordan Parker Erb, George Glover Organizations: Service, Google, Apple, Business, Gemini, Microsoft, Meta, Google's, Getty, Vox Media, Getty Images, Department of, Big Tech, Wall, Cloudflare, Bank of Japan, SXSW, Nvidia, Sports Illustrated, Arena Group Locations: AFP, Woodstock, Arizona , Florida , Illinois , Kansas, Ohio, New York, London

☆ Google's Gemini may just be about to make Elon Musk and Sam Altman really jealous
▼ + stars: | 2024-03-18 | by ( Kwan Wei Kevin Tan | ) www.businessinsider.com time to read: +1 min

Apple and Google are reportedly in talks to integrate Google's Gemini into the iPhone. The deal, if finalized, would be a blow to Google's competitors like Elon Musk's xAI and Sam Altman's OpenAI. AdvertisementApple and Google are in talks to integrate Google's AI model Gemini into the iPhone, Bloomberg's Mark Gurman reported on Monday. The new Gemini-powered features could be introduced to iPhones this year, Bloomberg reported, citing people familiar with the negotiations. Representatives for Apple and Google declined to comment on the talks when contacted by Bloomberg.

Persons: Elon Musk's xAI, Sam Altman's OpenAI, —, Mark Gurman Organizations: Apple, Google, Bloomberg, Service

☆ Some of the designs for the Apple car reportedly looked like Volkswagens
▼ + stars: | 2024-03-11 | by ( Sarah Jackson | ) www.businessinsider.com time to read: +2 min

Apple reportedly pulled the plug on its decade-long EV project last month. Though we'll never see an Apple Car, we might have some insight into what could've been. Different designs for the car looked like a Volkswagen Microbus or a Canoo Lifestyle Vehicle, Bloomberg reports. Several designs for the car alternately took inspiration from the Volkswagen Microbus of yesteryear and the futuristic Canoo Lifestyle Vehicle, Bloomberg's Mark Gurman reported Sunday. VolkswagenAround 2020, the design for the car took inspiration from the Canoo Lifestyle Vehicle, per Bloomberg.

Persons: we'll, could've, —, Apple execs, Mark Gurman, Jony, Apple Organizations: Apple, Volkswagen, Bloomberg, Service, Tesla Locations: yesteryear, Apple's

☆ The smart ring era is here and tech companies are fighting for your finger. Will you wear one?
▼ + stars: | 2024-02-29 | by ( Hugh Langley | ) www.businessinsider.com time to read: +6 min

The smart ring era is here. Honor, the mobile business spun out of Huawei, also announced this week that it's working on a smart ring. Avi Greengart, president and lead analyst at Techsponential, told Business Insider at MWC that Samsung's Galaxy Ring "validates the smart ring category." Rumors of an Apple smart ring have been simmering for over a decade — mostly due to a string of patents the company has filed for. There's another good reason tech companies are eyeing smart rings right now, according to IDC analyst Francisco Jeronimo: subscriptions.

Persons: —, Prince Harry, Mark Zuckerberg, Jack Dorsey, Jennifer Anniston, Jimmy Kimmel, Smart, they've, Oura, Avi Greengart, Apple, Bloomberg's Mark Gurman, Jeremy Liew, Liew Apple, Greengart, Francisco Jeronimo, Jeronimo Organizations: Samsung, Service, Mobile, Congress, MWC, Huawei, IDC, Apple, Venture, Business Locations: Barcelona, Cupertino

☆ Tim Cook is finally talking about AI on his own terms
▼ + stars: | 2024-02-02 | by ( Hasan Chowdhury | ) www.businessinsider.com time to read: +5 min

Everyone has been waiting for Tim Cook to talk about Apple's foray into AI. The comments come as Apple's Big Tech rivals benefit from their early moves in the technology. download the app Email address Sign up By clicking “Sign Up”, you accept our Terms of Service and Privacy Policy . AdvertisementIt's been a long time coming, but Tim Cook is finally talking about artificial intelligence on his own terms. CEO Satya Nadella described the period as one in which the company "moved from talking about AI to applying AI at scale."

Persons: Tim Cook, —, It's, Mark Zuckerberg, Josh Edelson, Satya Nadella, Mark Gurman, John Giannandrea, Craig Federighi, Cook, Christoph Dernbach, Goldman, Mike Ng, We've Organizations: Big Tech, Service, Apple, Apple's Big Tech, —, Google, Meta, Microsoft, Amazon, Getty, Vision, Apple Vision Pro, Huawei Locations: AFP, China

☆ The Vision Pro needs apps. Now is not a good time for Apple to be at odds with developers.
▼ + stars: | 2024-01-29 | by ( Hasan Chowdhury | ) www.businessinsider.com time to read: +5 min

Read previewWhen Apple launches the Vision Pro on Friday, it could really do with developers lapping it up. Given the price tag, Apple watchers aren't expecting the Vision Pro to fly off the shelves immediately. AdvertisementTo spur future consumer sales then, Apple really needs developers onside to help make the Vision Pro a success. In theory, it means developers aren't strictly limited to releasing their apps to Apple users through its own App Store. More broadly, it puts Apple and developers at odds with each other at a moment when Apple really needs apps for Vision Pro.

Persons: —, It's, aren't, Apple Apple, Daniel Ek, Ek, Tim Sweeney, Sweeney, Apple, Apps, Mark Gurman Organizations: Service, Apple, Business, Vision, European Union, bloc's, Epic, Microsoft, Valve, Vision Pro

☆ Apple plans to drop blood oxygen feature on smartwatches to get around import ban
▼ + stars: | 2024-01-16 | by ( Sarah Jackson | ) www.businessinsider.com time to read: +2 min

Read previewApple has found a new workaround for the import ban on its latest Apple Watch models. The company will remove blood oxygen functionality from its Apple Watch Series 9 and Ultra 2 if its appeal of the import ban is unsuccessful, Bloomberg's Mark Gurman reported. Related storiesMedical device maker Masimo has claimed certain Apple Watch models infringe on its blood oxygen monitoring technology patents. Apple told Business Insider the Apple Watch Series 9 and Ultra 2 are still available with the blood oxygen tool. The import ban on Apple's latest smartwatches initially took effect on December 26.

Persons: —, Bloomberg's Mark Gurman, Masimo Organizations: Service, Apple Watch, Business, Apple, Customs, US International Trade, Bloomberg, US Customs, Appeals, Federal Circuit

☆ Mark Zuckerberg's Meta is reportedly 'afraid of Apple' right now
▼ + stars: | 2023-10-09 | by ( Grace Kay | ) www.businessinsider.com time to read: +4 min

A Meta worker told Bloomberg the company is in the "'afraid of Apple' stage." Zuckerberg has pointed out that Apple's headset will be far more expensive than Meta's. "We're in the 'afraid of Apple' stage," one Meta worker told Bloomberg's Mark Gurman. Apple is positioning its Vision Pro as a productivity and entertainment device first and foremost, with gaming as more of an added bonus. The Meta Quest 3, priced at a fraction of Apple's Vision Pro, launches October 10.

Persons: Apple, Mark, Zuckerberg, —, Bloomberg's Mark Gurman, Mark Zuckerberg, Gurman, Tim Cook, Apple's, he'd Organizations: Bloomberg, Apple, Service, Meta, Counterpoint Research, New York Times, Pro, Quest

☆ Apple's iPhone 15 shipped with a bug that left some users with unusable, frozen phones
▼ + stars: | 2023-09-26 | by ( Beatrice Nolan | ) www.businessinsider.com time to read: +2 min

Apple's iPhone 15 shipped with a bug that left some users with the "Apple logo of death." The issue occurred when they tried to transfer their information directly from an old iPhone. AdvertisementAdvertisementCustomers who snapped up an Apple iPhone 15 have been frustrated by a bug that left some of them with frozen screens. If the phone is already stuck on the Apple logo, users will have to restore the iPhone by connecting it to a Mac or PC via a cable. In a note last week, Wedbush analyst Dan Ives said preorders for the iPhone 15 were up between 10% and 12% year-on-year compared with initial preorders for the iPhone 14.

Persons: —, I've, Mark Gurman, Dan Ives, preorders Organizations: Service, Apple

☆ Apple's fanbase really wants you to know about the iPhone 15's 'thinnest bezels' — and it shows just how underwhelming the new model could be
▼ + stars: | 2023-07-31 | by ( Kai Xiang Teo | ) www.businessinsider.com time to read: +3 min

Bloomberg reported that the new iPhone 15 will have "thinner bezels." That the fanfare is around thin phone borders really goes to show just how underwhelming the new model's changes could be. The new iPhone 15 could have its bezel — the border around a phone's screen — shrink from 2.2 millimeters to 1.5 millimeters. Aside from the barely there bezels, Bloomberg also shared a list of other changes that could come with the iPhone 15. Apple typically releases new iPhone models in September, but the company hasn't yet announced the new phone's release date.

Persons: Mark Gurman Organizations: Bloomberg, Service Locations: Wall, Silicon

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