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Top related persons:
Cassey Ho - 3 — - 2 Ho - 2 Popflex - 2 I'm - 2 Taylor Swift - 1 Sam - 1 pickleball - 1
Top related locs:
preorders Texas TikTok VidCon Los Angeles East China Popflex
Top related orgs:
Service - 2 Business - 2 Poets Department - 1 SXSW - 1 Adobe - 1 Ferrari - 1 Night Studios - 1 it's - 1

Search resuls for: "Blogilates"


5 mentions found


☆ A clothing designer says Taylor Swift wearing her skort was the 'ultimate karma' against brands that have ripped her off
  + stars: | 2024-04-26 | by ( Amanda Krause | ) www.businessinsider.com   time to read: +6 min
Read previewWhen Taylor Swift uploaded a YouTube Shorts video to promote her new album on April 19, Blogilates founder Cassey Ho was getting her roots touched up at a hair salon. AdvertisementBut given their connected history, Ho thinks Swift may have seen one of her promotional videos for the skort. The bigger pictureWhile Ho is ecstatic about Swift wearing her skort design from the perspective of a business owner and Swiftie, she's also grateful for another reason. Ho also said she's seen new knockoffs popping up now that Swift has been seen wearing the original. But in the meantime, she said, Swift wearing the original feels like the "ultimate karma" against shops that have stolen her work — something Swift herself is deeply familiar with.
Persons: —, Taylor Swift, Cassey Ho, Sam, pickleball, Ho, Swift, Taylor, It's, Popflex, i Organizations: Service, Business, Poets Department Locations: preorders
☆ Creators are growing increasingly concerned about AI as OpenAI's Sora looms and issues of inclusivity and crediting persist
  + stars: | 2024-03-26 | by ( Shriya Bhattacharya | Marta Biino | ) www.businessinsider.com   time to read: +8 min
"I'm worried about AI stunting creativity, replacing the need to use our brains," said travel creator Jessica Morrobel, who has about 168,000 followers on TikTok and Instagram. Lifestyle creator Joseph Arujo said he primarily uses ChatGPT to format his emails, since he gets a lot of brand partnership requests. AdvertisementCherie Luo, who publishes educational content, said she uses AI to transcribe and summarize her podcast episodes. And UGC creator Salha Aziz said she uses AI for a variety of tasks, including writing scripts for her videos. "It is concerning how good it's getting," said Tales, who has 2.7 million followers on TikTok and Instagram.
Persons: —, Snapchat, I'm, Jessica Morrobel, Noah Jennings, Marina Mogilko, YouTuber who's, Cassey Ho, Joseph Arujo, Cherie Luo, Salha Aziz, Sora, Tyler Perry, he'd, Martin Haerlin, Tristan, Alex Piper, Haerlin, Kahlil Greene, we'll, Nneya Richards, she'd, Richards Organizations: Service, SXSW, Business, Adobe, YouTube, Ferrari, Night Studios, it's Locations: Texas, TikTok
☆ Inside YouTube's social-shopping efforts, which are focused on affiliate links and shoppable short video
  + stars: | 2023-07-18 | by ( Amanda Perelli | ) www.businessinsider.com   time to read: +6 min
At VidCon, the annual conference for creators, industry professionals, and fans, YouTube Shopping made a splash. Michael Martin, YouTube Shopping general manager, and Bridget Dolan, managing director of YouTube Shopping partnerships, each spoke about the platform's new affiliate program. In 2021, YouTube began quietly testing shopping tools like product pins with a small group of creators. The feature looks similar to the in-app shopping tools on TikTok, with a "view products" button on the lower half of the video. Instagram, on the other hand, ended its native affiliate program in July 2022, and cut back on some features, like live shopping.
Persons: Michael Martin, Bridget Dolan, David Katz, who've, TikTok, Amanda Perelli YouTube's, Martin, it's, Jay Kent, Hume, Kent Organizations: YouTube, YouTube's, Coachella, Amazon Associates Locations: VidCon
☆ How 'Blogilates' creator Cassey Ho went from fitness influencer to the CEO of multiple 8-figure brands
  + stars: | 2023-06-11 | by ( Marta Biino | ) www.businessinsider.com   time to read: +6 min
Cassey Ho started her YouTube channel Blogilates, which now has 8.6 million subscribers, in 2009. She started by posting fitness content, then became a designer, and founded two fitness brands. Almost 14 years later, the Blogilates channel has grown to 8.6 million subscribers, and other social-media profiles have almost 7 million combined. The pivot away from fitness content and toward short-formDespite finding success with fitness content, Ho has pivoted away from it. Cassey HoHow Blogilates and Popflex workOn top of creating content, Ho is the CEO of her brands, managing the design, product development, and marketing teams.
Persons: Cassey Ho, Ho, Blogilates, hasn't, Instagram, Cassey, Sam Livits, Popflex, I'm Organizations: YouTube, Facebook, OGorgeous Inc, Target Locations: Los Angeles, East, China, Popflex
☆ TikTok went big at SXSW and creators discussed building lasting businesses. Here are 3 takeaways that I left Austin with.
  + stars: | 2023-03-15 | by ( Sydney Bradley | ) www.businessinsider.com   time to read: +8 min
Creators gathered at Meta's Austin, TX offices for a series of talks hosted by the Asian Creator House. Whether creators were talking about pay transparency, or startups were pitching their products as solutions, creator monetization was an ongoing conversation at SXSW. "More and more creators are being transparent as to how much they're making," said Monica Ravichandran, creator and Collective Voice staffer. At the Asian Creator House, led by Always Be Creating cofounders Justin Nguyen and Jerry Won, creator pay and business building were also top of mind. But on the brand and marketing side of SXSW, AI wasn't a potent topic, according to Influencer's Penchin.
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