An era of cancel culture in the late 2010s saw creators rise and fall, most notably with what was dubbed "Karmageddon." Fans feel dupedOver the past few weeks, some major internet stars have come under fire. "Fans are no longer passive consumers of content; they are active participants in holding creators accountable for their past and present actions," she said. This, she said, reflects "a broader cultural fatigue with the constant churn of content creators who appear authentic only to later reveal problematic pasts." AdvertisementRecovery is a delicate balanceCessie Cerrato, a publicist and influencer marketing strategist who founded Cessie C. Communications, told BI that fans are tired of forgiving their favorite online celebrities.

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