Perhaps unsurprisingly, more and more hotels are happy to show off their spookier side as a result.
“They ditched the [premise of], ‘Oh, people may be scared,’ and said, ‘Wow, people will come and I can market it, so we’re a haunted hotel,’” said Melchiorri.
The inspiration for Stephen King’s novel-turned-film “The Shining,” the 420-room grande dame, whose imposing facade is nearly as dramatic as its Rocky Mountains backdrop, is arguably the world’s most famous haunted hotel.
From a messaging and marketing perspective, hotels should share their ghost stories or spooky lore “in a way that they don’t surprise anyone,” Orr said.
“My experience is, whether they will admit it or not, most hotels have something that goes bump in the night,” Hunnings said.
Persons:
Brian Hunnings, you’re, “, Anthony Melchiorri, ”, Katherine Orr, Elizabeth Harlow, Stephen King's, Helen H, Richardson, ’ earshot, ’, ’ ”, Stephen King’s, Stephen King Suite, –, Steve Azar, Vincent Alban, Hunnings, ” Hunnings, ” Steven Azar, Gifford, Azar, Don’t, ” Azar, Kumar Sriskandan, ” Orr, chambermaid Sallie White, Orr
Organizations:
CNN, Red Cliffs, CNN Travel, Hotels of America, Hospitality, Hyatt, Marriott, Denver Post, National Retail Federation, Stanley Film Center, Boston Globe, Cliffs, of Film, Western Heritage, “ Cornell Hospitality Quarterly, Alamo
Locations:
Red, Moab , Utah, Colorado, Estes Park , Colorado, Gifford, Provincetown, Moab, Provincetown , Massachusetts, San Antonio , Texas