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Marc Kohn - 1 Kohn - 1 who's - 1 Blake Stuchin - 1 Stuchin - 1 it's - 1
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☆ Overtime and NFL execs explain why they're teaming up to reach Gen Z sports fans on social media
  + stars: | 2023-11-02 | by ( Margaret Fleming | ) www.businessinsider.com   time to read: +5 min
The sports media company Overtime boasts that 83% of its audience is under 35 years old. The media company will also get the rights to use official NFL logos and intellectual property in its content. Chief content officer Marc Kohn credits the brand's growth with Gen Z audiences to Overtime's creator network. The company expanded into live and long-form storytelling recently with its coverage of its basketball league, Overtime Elite, which streams on Prime Video. Kohn said his team has taken what Gen Z fans like on TikTok and Instagram and applied that to the broadcasts.
Persons: Marc Kohn, Kohn, who's, Blake Stuchin, Stuchin, it's Organizations: ESPN, NFL, Pro Bowl, men's, OT7, YouTube, Nickelodeon, NBA
☆ Inside TikTok's push to win over the global sports community, from setting up concerts for the NHL to sponsoring a women's rugby championship
  + stars: | 2022-11-01 | by ( Colin Salao | Dan Whateley | ) www.businessinsider.com   time to read: +10 min
The company has leaned in, setting up sponsorship deals with teams and leagues. Tune into a professional rugby match in one of Europe's Six Nations leagues and it's impossible to miss TikTok's branding plastered all over the field. Twelve of the top 25 fastest growing brands on TikTok between March 2021 and March 2022 were sports teams or leagues. The company has even tested streaming live games that are shot vertically to match TikTok's video format. Enya Breen of Ireland kicks a late try conversion during a TikTok Women's Six Nations match on April 30, 2022.
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