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☆ McDonald's new big burger is called the Big Arch. Branding experts say the name makes it sound superior to its rivals.
  + stars: | 2024-08-02 | by ( Grace Dean | ) www.businessinsider.com   time to read: +4 min
The new burger, the Big Arch, is currently being piloted in Canada and Portugal. By using a brand name rather than a descriptor — like calling it the Big Burger — companies can "signal superiority," Kerrigan said. "And so you elevate what is a big burger to a branded shiny thing." AdvertisementThe arches imagery is now returning to menus again, with the launch of the Big Arch and its accompanying Big Arch Sauce. "You show that you are in someone's club or part of their tribe by using the same kind of brand names," she said.
Persons: —, McDonald's, Finola Kerrigan, — you've, Kerrigan, David Hughes, didn't, Hughes, Birdie, Ronald McDonald Organizations: Service, Business, Birmingham Business School, Mac, Triple, Mayo, Burger, Imperial College London Locations: Canada, Portugal, California, Texas
☆ Shoppers lined up outside Aldi stores to buy Logan Paul and KSI's coveted Prime drink. The retailer used a clever strategy to lure customers in.
  + stars: | 2023-01-07 | by ( Grace Dean | ) www.businessinsider.com   time to read: +6 min
Aldi confirmed it had sold out of Prime just one day after the drink hit its shelves. Aldi used clever strategy to create a notion of scarcity and lure customers in, experts told Insider. Experts say Aldi used a clever strategy to lure in shoppers by create a feeling of exclusivity and notion of scarcity. Logan Paul has 24.6 million Instagram followers and 23.6 million YouTube subscribers, while for KSI those numbers are 12.4 million and 16.1 million respectively. Aldi sold the drink at £1.99 a bottle, and Prime sold 12-packs for £24.99 ($29.60) on its UK website before they sold out.
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