Wall Street is not pleased that Under Armour founder Kevin Plank is returning as its CEO.
Following the announcement, both Williams Trading and Evercore ISI downgraded Under Armour and lowered their price targets.
Linnartz, a former Marriott International executive who took the helm last February, is the second CEO the company has cycled through in less than two years.
Since she started at Under Armour, Linnartz had been focused on rehauling the company's C-suite, building out its loyalty program, UA Rewards, and pivoting the brand's assortment to a more athleisure-focused offering that had more stylish options for women.
"All of the twists and turns have created a brand that has become increasingly confusing to consumers and to wholesale partners," Saunders continued.
Persons:
Kevin Plank, Stephanie Linnartz, Plank, Evercore, Patrik Frisk, Armour, Linnartz, Plank's, Michael Binetti, William Blair, Neil Saunders, Saunders
Organizations:
Wall, Williams, Armour, Marriott International, Aldo, UA
Locations:
Houston , Texas, Plank, America, North America