Ineffectual people like me are drawn to business books about successful people in the hope that some of their success will rub off on us. So we study Jeff Bezos and his ideas about leadership, or the tale of how Amazon grew from Mr. Bezos’s garage to an international empire. And, since it’s never too early to start your own little visionary on the road to world domination, there are even inspirational children’s books like “A Curious Boy Named Jeff.”Carmine Gallo thinks we’ve been looking in the wrong place. In “The Bezos Blueprint: Communication Secrets of the World’s Greatest Salesman,” he argues that we should be focusing on the entrepreneur’s overlooked and underappreciated communication skills, which, Mr. Gallo tells us, will “unleash your potential,” creating “an unstoppable cycle of success.” Having kept a tight leash on my potential for too long, I felt like this book was written specifically for me.

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