In turn, public-cloud providers are reimagining themselves as business consultants. Wall Street firms are embracing the cloud for everything from research to risk and marketing. Cloud providers are building teams to interface with execsFinancial firms making the jump to the cloud are thinking beyond their IT divisions. Some of the largest Wall Street shops are taking the opportunity to rethink how they run their businesses entirely. Wall Street uses cloud to hit the reset buttonSelipsky's comments ring true on Wall Street, where cloud projects can have firm-wide ripple effects.

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