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☆ How Khaby Lame, the world's most-followed TikToker, built his business and where he's headed next
▼ + stars: | 2024-05-20 | by ( Marta Biino | ) www.businessinsider.com time to read: +5 min

download the appSign up to get the inside scoop on today’s biggest stories in markets, tech, and business — delivered daily. The creator started posting short comedy videos during the pandemic, poking fun at people on the internet who make life too complicated for themselves. One of his most popular skits, with 276 million views, shows a person using a knife to peel a banana. "I don't think I have a single sponsor in Italy," Lame said. Lame helped promote Smith's recent film "Bad Boys: Ride or Die" with a short video that amassed 19 million views on TikTok and 111 million on Instagram.

Persons: —, Charli D'Amelio, He's, I've, Rodin Eckenroth, Lame, Shaquille O'Neal, Hugo Boss, Naomi Campbell, Robert Downey Jr, Duke McKenzie, Nicola Paparusso, Paparusso, Lame's, Will Smith, he's, Marco Belardi — Organizations: Service, Business, Academy, Google, Pepsi, CIA Locations: Italian, Northern Italy, Italy, Los Angeles, Milan, TikTok, Hollywood

☆ AI-generated influencer ads are having a moment. But they won't replace humans, industry insiders say.
▼ + stars: | 2024-05-17 | by ( Marta Biino | ) www.businessinsider.com time to read: +7 min

Read previewThe first time he saw a short-form video ad made entirely using AI, Will Sartorius thought it was "mind-boggling." Sartorius is the CEO of the agency SelfMade, which works primarily with direct-to-consumer brands on social advertising. In March, Sartorius came across a viral ad in the style of user-generated content that was made using the AI tool Arcads. AdvertisementPatricia Redulla is a user-generated content creator. This includes sentences that warn against using generative AI for anything from idea generation to scripts to editing.

Persons: —, Will Sartorius, Sartorius, Ariel Marie, It’s, …, — Beck, ike H, ince, ptions, riel, arie, ould, ake, l, ike, ork, eason, anders, arn Organizations: Service, Business Locations: uman

☆ What is OnlyFans? Experts and creators explain how it works
▼ + stars: | 2024-05-15 | by ( Marta Biino | ) www.businessinsider.com time to read: +9 min

Here are 3 examples of 'tip menus' creators have used and how much they chargeHow much money OnlyFans creators makeThe amount of money OnlyFans creators make can vary — it usually starts small, but many creators are able to build up their incomes. AdvertisementRead more about how much 8 OnlyFans creators earned and how they did itA popular and lucrative way creators monetize is via private messaging with their subscribers. Read more about how 3 OnlyFans creators have used TikTok for promotionFor some of the more popular creators, another lucrative income stream is offering promotional "shoutouts" to smaller accounts in exchange for a fee. AdvertisementHere's how 'promo shoutouts' have become big business for creatorsHow to make money on OnlyFans while anonymousIt's not uncommon for OnlyFans creators to publish adult content without showing their faces. Read more about how Mrs Robinson got started on OnlyFans and built her income to over $800,000Farrah is an OnlyFans creator who makes faceless content.

Persons: —, OnlyFans, Bryce Adams, Bella Thorne, Blac Chyna, Bhad, Jessica Moore, Morgan Edwards, Kitty K, monetize, Amber, Amber Sweetheart, Farrah, Read, Robinson, she's, Mrs Robinson Organizations: Service, Business, OnlyFans, BBC, Reuters

This story is available exclusively to Business Insider subscribers. Traditional agencies that work with top Hollywood talent — like blue-chip firms CAA, UTA, and WME — have started representing YouTube, Instagram, and TikTok stars, working with popular creators from Addison Rae to Emma Chamberlain. Some management firms and agencies are focused on specific criteria, like creators in the lifestyle category or those from diverse backgrounds. "There wasn't a huge prioritization of diversity in the influencer space, which was a problem for me, especially as a Black woman," CFG founder Annelise Campbell told Business Insider. "I felt that most brands were not seeing the value of diverse creators and the audiences they serve.

Persons: WME —, Addison Rae, Emma Chamberlain, Annelise Campbell, Shayanne Gal Organizations: Business, Hollywood, CAA, UTA, YouTube, Entertainment

☆ How soccer club Juventus is becoming one of the leading sports brands on social media despite 'tough times' on the pitch
▼ + stars: | 2024-05-09 | by ( Marta Biino | ) www.businessinsider.com time to read: +6 min

Juventus is a 127-year-old Italian soccer club with a long history of success. With 32.7 million followers, Juventus' account is the fifth-most-followed soccer team on the platform, and its audience is bigger than that of the NBA or WWE. It's also the sixth in the world across all social media, according to data from the soccer analysis platform Football Benchmark. From left: Juventus players Wojciech Szczęsny and Kenan Yıldız with YouTuber Celine Dept during the launch day of Juventus Creator Lab. One of the areas of the new Juventus Creator Lab.

Persons: It's, Juventus, Mike Armstrong, Cristiano Ronaldo, Paulo Dybala, Armstrong, Filippo Alfero, he's, we've, fandoms, it's, Wojciech Szczęsny, Kenan Yıldız, Celine, Daniele Badolato Organizations: Juventus, UEFA Champions, NBA, WWE, Business, Juventus FC, Amazon Prime, YouTube, EA Sports, Getty, Juventus FC At Locations: Italian

☆ How AI is changing OnlyFans and adult content creation, from chatting to 'AI twins,' and where the future is headed
▼ + stars: | 2024-05-07 | by ( Marta Biino | ) www.businessinsider.com time to read: +12 min

Many AI adult influencers have turned to OnlyFans competitor Fanvue to monetize their content. MySentient has been investing in creating "sentient" AI chatbots based on people that range from adult creators like Amouranth to Jesus. Elaina St James has used different AI tools to generate images of herself in different contexts and outfits. To create these characters, they use a variety of AI tools, including Unstable Diffusion, an AI image generator that focuses on NSFW content. Others see the power of AI but also the issues it could create for the adult industry as a whole.

Persons: Riley Reid, Ana Levy, Isla Moon, Jada Sparks, Fanvue, it's, OnlyFans, Fortune, Riley Reid's Clona, immortalize, Riley, MySentient, Amouranth, Jesus, Reese Leysen, Leysen, We've, Robert Weiss, that's, she'd, James, Elaina, James Level, —, Eva AI, MyClub.ai, Eva, MyClub, Jessica Moore, Elaina St James, St James, Zoe Fox, Aika Kittie, Margot Robbie, Influencer Sophie Annaston, she's, Sophie Annaston, who's, It's, Charles Lyle Organizations: Business, MyClub, AVN, Media Locations: Philippines, India, Pakistan, Canada, Spanish, Fanvue, Lipa

☆ YouTube superstar MrBeast is breaking up with his talent manager
▼ + stars: | 2024-05-06 | by ( Marta Biino | Amanda Perelli | ) www.businessinsider.com time to read: +3 min

MrBeast is hitting the brakes on his relationship with his talent-management company, Semafor reported. Talent firm Night Media has been working with the superstar YouTuber for six years. Two sources told Semafor that Night would "no longer be his primary talent management agency." AdvertisementSuperstar YouTuber MrBeast and his talent-management company, Night Media, are growing apart, according to a new report from Semafor. At the same time, MrBeast's empire has continued to expand: the YouTuber told Time earlier this year he makes between $600 and $700 million in revenue a year.

Persons: Semafor, YouTuber, —, YouTuber MrBeast, Jimmy Donaldson, Donaldson, Reed Duchscher, Reed, Duchscher, Safiya Nygaard, It's, Kai Cenat, He's, Burger, Beast, Preston Arsement, Charli D'Amelio Organizations: Media, Service, Night Media, Bloomberg, Beast Investments, Amazon Prime Locations: Semafor, Texas, Feastables

☆ How a romance scammer defrauded 3 Tinder dates out of over $100,000
▼ + stars: | 2024-05-06 | by ( Marta Biino | ) www.businessinsider.com time to read: +4 min

AdvertisementThe victims of a romance scammer who defrauded women he met on Tinder out of over $100,000 have spoken out about being targeted. Peter Gray, 35, from Yorkshire, UK, found his victims on Tinder and won their trust, BBC News reported. Romance scams have boomed since the onset of the pandemic, with Americans losing over $1.3 billion to the practice in 2022, up 164% from 2019, Business Insider previously reported. In the UK, over £92 million (about $115 million) was lost to romance scams in the same year, according to data from the National Fraud Intelligence Bureau. AdvertisementGray used information from driving licenses to scam Tinder dates"It was shocking," a sister of one of Gray's victims told BBC News.

Persons: Peter Gray, —, Gray, Jessica, Hannah, Elizabeth, Tinder Organizations: Service, BBC News, Business, Federal Trade Commission, National Fraud Intelligence, BBC Locations: Yorkshire

☆ Tom Brady told Jeff Ross off during his Netflix roast for making a massage joke about Patriots owner Robert Kraft
▼ + stars: | 2024-05-06 | by ( Marta Biino | ) www.businessinsider.com time to read: +3 min

One of Jeff Ross' jokes during Tom Brady's Netflix roast didn't land well with the NFL champion. The joke referenced a 2019 prostitution scandal involving New England Patriots owner Robert Kraft. AdvertisementHe then blew a kiss towards Kraft, pointed at him, and said, "I love Robert Kraft." I love what you do for the Jews, Robert Kraft. "The Greatest Roast of All Time: Tom Brady" aired as part of the Netflix Is A Joke, the streamer's 12-day-long live comedy festival taking place in LA.

Persons: Jeff Ross, Tom Brady's, Robert Kraft, Brady, Ross, —, Tom Brady, Gisele Bündchen, Tom, Robert Kraft's, Kraft, Donald Trump, Jon Bon Jovi, Jamie Foxx, Kevin Hart, Bert Kreischer, Tom Segura, Nikki Glaser, Andrew Schulz, Tony Hinchcliffe, Sam Jay Organizations: NFL, New England Patriots, Service, Netflix, Famer, Hamptons Locations: England, New England, Florida, Qatar, LA

Many influencers seek out talent managers to help them grow their brands and make more money. Business Insider is seeking nominations for rising stars in influencer talent management. download the app Email address Sign up By clicking “Sign Up”, you accept our Terms of Service and Privacy Policy . AdvertisementSome talent managers have recently come into the spotlight in the past few years, representing some of the most sought-after influencers or helping their clients execute particularly successful partnerships. BI is seeking nominations for this year's rising stars in talent management.

Persons: —, Brittany Bright Organizations: Business, Service, YouTube, Influencer League

☆ I went to one of the first TikTok Live studios. Here's what it was like and what the livestreamers do.
▼ + stars: | 2024-04-30 | by ( Marta Biino | ) www.businessinsider.com time to read: +4 min

Read previewNoah Cameron Maydale and Francesca Batley do livestreaming on TikTok for a living. Maydale (who goes by @knowasound, or just Noah, on TikTok) and Batley, whose stage name is Fairie (@fairiefairie on TikTok), are two of the first creators to join a relatively new program started by TikTok agency GravitasQ. TikTok livestreaming in the UK has been growing faster than the company's ads business, company filings show. In-person live studios are a recent addition to TikTok's strategy and one that the company has been developing with select agencies. Here's what it looked like and what Fairie and Noah were doing there at the end of April.

Persons: —, Noah Cameron Maydale, Francesca Batley, @knowasound, Noah, TikTok, Dipesh Pattni, Pattni, Fairie, Emilia Harker, Sitesh, they'd, I'm, Fairie's, livestreamers, you've Organizations: Service, Business, Tesco Locations: livestreaming, Hemel Hempstead, London, Batley

For the fifth year, Business Insider is highlighting the leading PR pros in the creator economy. These professionals help their clients manage media appearances and image. The publicists work with top influencers across TikTok, YouTube, and Instagram. Bailey is a publicist with Align Public Relations, a firm founded by Nicole Perez-Krueger, who's built most of the business on digital-first talent. This story is available exclusively to Business Insider subscribers.

Persons: Alex Cooper, Cooper, Cait Bailey —, Alix Earle, Remi Bader, Bailey, Nicole Perez, Krueger, who's, Perez Organizations: Business, YouTube, Vogue, Public, The New York Times Locations: TikTok, The

☆ PR firms are running execs' LinkedIn profiles — and turning ghostwriting into big business
▼ + stars: | 2024-04-25 | by ( Marta Biino | Lauren Johnson | ) www.businessinsider.com time to read: +9 min

Executives looking to boost their own profiles have for years paid freelancers to ghostwrite their LinkedIn posts. Now big PR firms are getting into the game, and LinkedIn profile management is going mainstream. Business Insider spoke to 14 PR firms that said more companies are asking for LinkedIn writing and strategy services for their leaders. Zappa said he does not offer specific rates for LinkedIn posts and instead includes LinkedIn in broader content contracts. However, he estimated that PR firms solely focused on LinkedIn ghostwriting could charge companies $5,000 a month for three to five LinkedIn posts.

Persons: Erin Ledbetter, Weber Shandwick, Ogilvy, Contessa Kellogg, Winters, resharing, There's, Lana McGilvray, Katie Burcham Glasshoff, execs, Chris Harihar, Dan Allocca, Joe Zappa, Zappa, Nicola Dodd, Laura Franklin, Franklin, Kim Metcalfe, Zeno Group's, —, upend ghostwriting, William Dobinson, Farrer Kane, Greg Swan, Lewis Goldberg, Claude Organizations: Business, Zeno, LinkedIn, Weber, Purpose, The Washington Post, BCW, Crenshaw Communications, Sharp Pen Media, Ogilvy UK, ghostwriting, London, Finn Partners, KCSA Strategic Communications Locations: Ketchum, gatekeepers, Midwest

☆ New data reveals the top ways influencers get brand deals, how long they last, and how many are needed to make a living
▼ + stars: | 2024-04-24 | by ( Marta Biino | Sydney Bradley | ) www.businessinsider.com time to read: +4 min

Read previewInfluencers secure brand deals in many ways — some go right to the DMs of brands or even use Slack, while others rely heavily on talent managers or agents. AdvertisementNearly 55% of respondents listed social-media marketplaces as one of the three primary sources they use to secure brand deals. The data, however, does not account for the types of brand deals creators would require. For instance, some brand deals could be multi-channel sponsorships, while others could be affiliate links — which can vary in pay. Most creators said their partnerships with brands last a monthAbout 31% of creators reported that their brand deals typically last one month.

Persons: —, Qianna Smith Bruneteau, We're, Smith Bruneteau, that's Organizations: Service, American Influencer Council, Business, AIC, influencer, LinkedIn

Nine former staffers are suing the social-media management company Unruly Agency. The lawsuits contain allegations of wrongful termination and unjust imprisonment. Unruly's lawyer said the claims "have been meticulously reviewed and found to be without merit." AdvertisementA company that manages OnlyFans accounts for top influencers, including Tana Mongeau and Abby Rao, has been hit with nine lawsuits from former staffers this year. The lawsuits against Unruly Agency include allegations of wrongful termination, retaliation, and unjust imprisonment.

Persons: —, Tana Mongeau, Abby Rao Organizations: Service, Business

☆ How a book becomes a TV series, according to the execs, showrunner, and author behind Hulu's 'We Were the Lucky Ones'
▼ + stars: | 2024-03-28 | by ( Marta Biino | ) www.businessinsider.com time to read: +6 min

Read previewWhen Georgia Hunter began researching her family history and writing "We Were the Lucky Ones" in 2008, she didn't expect it to become a bestselling novel, and even less a Hulu series that she'd coproduce. For books specifically, it can help when a novel or series has had great success in stores, but it's not the only consideration. He's a decades-long friend of both Hunter and Lipez, the showrunner, who he brought the book to in 2019. The audience success of the novel certainly helped in making the decision to adapt the book, too, Helman said. "The book and the true story of these characters were mothers and fathers who wanted to protect their children.

Persons: —, Georgia Hunter, Hunter, Logan Lerman, Erica Lipez, Carolyn Cassidy, Jordan Helman, Helman, Joey King, Halina, Eddy Kurc, Hunter's grandaunt, Hulu There's, — it's, Cassidy, there's, it's, Percy Jackson, Ellyn Jameson, Thomas Kail, He's, Lipez Organizations: Service, Georgia, Hulu, Business, Disney, Television, Hulu Originals, 20th Television Locations: Poland

☆ Creators are growing increasingly concerned about AI as OpenAI's Sora looms and issues of inclusivity and crediting persist
▼ + stars: | 2024-03-26 | by ( Shriya Bhattacharya | Marta Biino | ) www.businessinsider.com time to read: +8 min

"I'm worried about AI stunting creativity, replacing the need to use our brains," said travel creator Jessica Morrobel, who has about 168,000 followers on TikTok and Instagram. Lifestyle creator Joseph Arujo said he primarily uses ChatGPT to format his emails, since he gets a lot of brand partnership requests. AdvertisementCherie Luo, who publishes educational content, said she uses AI to transcribe and summarize her podcast episodes. And UGC creator Salha Aziz said she uses AI for a variety of tasks, including writing scripts for her videos. "It is concerning how good it's getting," said Tales, who has 2.7 million followers on TikTok and Instagram.

Persons: —, Snapchat, I'm, Jessica Morrobel, Noah Jennings, Marina Mogilko, YouTuber who's, Cassey Ho, Joseph Arujo, Cherie Luo, Salha Aziz, Sora, Tyler Perry, he'd, Martin Haerlin, Tristan, Alex Piper, Haerlin, Kahlil Greene, we'll, Nneya Richards, she'd, Richards Organizations: Service, SXSW, Business, Adobe, YouTube, Ferrari, Night Studios, it's Locations: Texas, TikTok

☆ How creators are using long-form writing to build community and combat the uncertainty of short-form video
▼ + stars: | 2024-03-25 | by ( Marta Biino | ) www.businessinsider.com time to read: +7 min

AdvertisementBuckle is part of a group of creators that has turned to slower, longer types of content that don't live on social platforms. Turning to long-form content — in writing, but also through podcasts, community platforms like Patreon, and YouTube videos — has been a way for creators to counter this. AdvertisementFor some creators, long-form content is also a way to slow down their relationship with their audiences and build stronger connections. Alexandra Hayes Robinson recently started the newsletter Hello Hayes after finding success on TikTok. Alexandra Hayes RobinsonWritten content is a way for creators to build 'community'The idea of "community" has become central to the creator economy, and long-form content can help foster it.

Persons: —, Lesley Buckle, interning, Instagram, . Buckle, Buckle, it's, Dylan, Annie Openshaw's, Rafy Evans, Alexandra Hayes Robinson, Hayes, Emma Brooks, She's, Annie Openshaw —, Openshaw, Jessamyn Stanley, Ashley Batz, Thomas Walters, Julianne Fraser Organizations: Service, Business, Porter Magazine, Infinity Creative Agency, TikTok, Google, Buckle, Dollar, New Locations: Marie Claire, virality, Europe, New York

☆ TikTok is the No. 1 social-media app for Gen Z to shop on, but Facebook rules among millennials and boomers. Here are 4 key takeaways from a new survey on social shopping.
▼ + stars: | 2024-03-21 | by ( Marta Biino | ) www.businessinsider.com time to read: +1 min

Almost 70% of US consumers have used a social-media platform to buy products, a new survey found. TikTok is the preferred platform for Gen Z to buy, while millennials and boomers still use Facebook. Here are 4 key takeaways from a survey of 1,000 Americans run by creator-management platform Grin. Over two thirds of Americans (68%) have bought products directly on social-media apps, and 26% buy products in-app more than once a week, a new survey from the creator-management platform Grin found. The majority were Gen Z and millennials, while about 30% were Gen Xers and boomers.

Persons: Grin, Xers, Instagram Organizations: YouTube, Business Locations: China, Southeast Asia

☆ Melon, a startup that had raised $1.5 million to build an AI 'brain twin' for users, is shutting down
▼ + stars: | 2024-03-20 | by ( Sydney Bradley | Marta Biino | ) www.businessinsider.com time to read: +1 min

Melon, a startup that was building a "brain twin" using AI, plans to shut down on March 24. The company had raised $1.5 million, but founder Sanne Fouquet said it "faced challenges." Melon , a startup that was building a "brain twin" for users with AI, plans to shut down on March 24, Business Insider has learned. Users could make their lists public and allow others to follow them and discover the content they'd saved. Melon used AI and machine learning to resurface content that users had saved and help them write, brainstorm, and research based on the information the user had collected.

Persons: Sanne Fouquet, Melon Organizations: Consumer, Business

☆ An accountant who works with top YouTubers shares 3 money-management strategies for freelancers and influencers
▼ + stars: | 2024-03-14 | by ( Marta Biino | ) www.businessinsider.com time to read: +5 min

As an accountant and business advisor for creators, his day-to-day life is made of numbers, spreadsheets, and "boring," "compliance-driven" tasks. Uwins began doing taxes for creators and influencers in the early 2010s, when making money online was still relatively new. In 2021, he cofounded Arcade Media, a talent-management company that works exclusively with the YouTube group the Sidemen. He's helped develop products with the YouTubers, like fried-chicken chain Sides, vodka brand XIX, and their most recent venture, a company making breakfast products called Best Breakfasts. Build a business structure as soon as you start making moneyCreators should have a registered business regardless of how much money they're making, Uwins said.

Persons: —, Sam Uwins, Uwins, Patricia Bright, He's, Sidemen, wean, it's, Uwin Organizations: Service, Business, Arcade Media, YouTube

☆ A founding partner of VC firm 776 explains why she's still optimistic about creator-economy startups as the hype cycle ends
▼ + stars: | 2024-03-11 | by ( Marta Biino | ) www.businessinsider.com time to read: +3 min

Read previewFor Katelin Holloway, the people who say creator startups are "dead" are missing the point of the creator economy entirely. "I'm not talking about the epic stars and the MrBeasts of the world," Holloway told Business Insider. This story is available exclusively to Business Insider subscribers. Holloway is a founding partner at Seven Seven Six, the early-stage VC firm started in 2020 by Reddit founder Alexis Ohanian. The end of the hype cycle around creator-economy startups is part of the intrinsic nature of venture capital — VC "loves hype cycles," said Holloway.

Persons: —, Holloway, Alexis Ohanian Organizations: Service, Business, Seven Seven Locations: —

☆ 4 Slack communities helping creators of color and women land paid deals and discuss obstacles they face building businesses
▼ + stars: | 2024-03-08 | by ( Shriya Bhattacharya | Marta Biino | ) www.businessinsider.com time to read: +7 min

For creators and influencers, working online means it's not always easy to build community. TikTok creator Morgan Gadley started the Slack workspace OohhMG in early January because she wanted other BIPOC creators to have access to the brand deal opportunities that were constantly flooding her inbox. Here are four Slack workspaces helping women and creators of diverse backgrounds build their brands, as well as three other groups for influencers. After that, she started introducing creators of color with smaller followings into the group. Other Slack groups for influencersHere are three other Slack groups that influencers told BI have helped them make industry connections or land deals:

Persons: Slack, TikTok, Morgan Gadley, Jessy Grossman's, —, I've, Florence Howard, Shaakira Molisho, they've, Gadley, Grossman, she's, Calveiro, Ogilvy, Naimeesha Murthy, influencers Organizations: Business, Walmart, LinkedIn, Products, Women Locations: New York, India

When it comes to newer consumer-social startups, the environment they're entering is turbulent — investor checks have dwindled, users are facing subscription burnout, and successful advertising models require massive scale. AdvertisementSo how are the emerging, buzzy social startups approaching monetization in 2024? "There's really only two monetization business models for consumer products," said Tiffany "TZ" Zhong, founder of new social platform NoSpace and early-stage VC firm Pineapple Capital. 3 ways new social-networking startups are approaching monetizationWhile some newer social startups are already monetizing their product, many are still pre-revenue and experimenting with different models to see which will make sense for their product and audience. And Verse CEO Bobby Pinckney told BI that the social platform, centered around music, plans to add a premium subscription that will unlock advanced AI tools, analytics, and templates.

Persons: —, there's, Eric Wittman, Tiffany, Zhong, VCs, Bianca Ambrosini, Ambrosini, Marlon Nichols, Nichols, Emma Bates, Andrew Kahn, Danial Hashemi, Alexandra Debow, Bobby Pinckney Organizations: Service, Meta, Business, Pineapple, Mac Venture Capital, Twitter, Crush Ventures, Crush, BI Locations: Berlin

☆ Long-form video on TikTok is surging for media publishers, a new report found. Here are the key takeaways.
▼ + stars: | 2024-03-07 | by ( Marta Biino | ) www.businessinsider.com time to read: +3 min

Long-form video is making a comeback on social media. As early as August 2023, creators told Business Insider they were earning tens of thousands of dollars per month from it. The data also said viewership of longer videos had increased nearly 40% over the previous six months. The report defines media and entertainment creators as accounts that are not brands, influencers, or aggregators of content. Tubular LabsYouTube has long been a go-to social platform for media publishers due to its landscape format and easy adaptability from TV.

Persons: It's, TikTok, ReesaTeesa, John Cassillo Organizations: Labs, Business, Beta

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