DIRS.INFO The most relevant business & tech news

☆ I was Twitter's head of content strategy. Bluesky has the edge over Threads to be the new Twitter as people leave X.
▼ + stars: | 2024-11-15 | by ( Jyoti Mann | ) www.businessinsider.com time to read: +6 min

AdvertisementUsers and brands, like former CNN anchor Don Lemon and The Guardian, have been leaving X.Gordon MacMillan, ex-head of content strategy at Twitter, says Bluesky is most like the old Twitter. This as-told-to essay is based on a conversation with Gordon MacMillan, who was previously the head of content strategy at Twitter. Bluesky feels familiar to Twitter usersBluesky, I think, is the most like the old Twitter and feels more familiar than Threads, which doesn't have Twitter-style lists and can be hard to organize content on. They have tweaked Threads and made improvements, but Bluesky feels more familiar, even beyond the use of the color blue. It feels like BlueSky and Threads have a much better environment.

Persons: Don Lemon, Gordon MacMillan, Bluesky, Elon Musk, Donald Trump, Musk, X, it's, Jack Dorsey, BlueSky, Mark Zuckerberg Organizations: CNN, Guardian, Twitter, Facebook, Elon, Trump, Business Locations: Israel

☆ Fed cuts rates again, but Trump's tariff plan sparks inflation fears and market uncertainty
▼ + stars: | 2024-11-08 | by ( Dan Defrancesco | ) www.businessinsider.com time to read: +8 min

download the app Email address Sign up By clicking “Sign Up”, you accept our Terms of Service and Privacy Policy . In today's big story, the Fed cutting interest rates yesterday was never really in doubt . Additional rate cuts aren't as clear, though, as Donald Trump's proposed widespread tariffs could slow down the Fed's plans . The market is indicating inflation could lead the Fed to keep borrowing rates high. AdvertisementGreg McBride, chief financial analyst at Bankrate.com, told Insider Today that Fed Chair Jerome Powell didn't indicate a pause in cuts was coming in December during Thursday's press conference.

Persons: —, MANDEL NGAN, Chelsea Jia Feng, Donald Trump's, Paul Krugman, It's, Chip Somodevilla, Greg McBride, Jerome Powell didn't, Powell, McBride, There's, Dominique Lapointe, Lapointe, Trump, ANGELA WEISS, Morningstar, Trump's, Dave Sekera, Goldman execs, Goldman Sachs, David Solomon, Donald Trump, Jenny Chang, Rodriguez, Elon Musk, David Zaslav, Zaslav, Dan DeFrancesco, Jordan Parker Erb, Hallam Bullock, Ella Hopkins, Amanda Yen, Milan Sehmbi Organizations: Business, Service, Getty Images, BI, Federal Reserve, Treasury, Fed, Manulife Investment Management, Morningstar, Elon, Trump, Keystone State, Big Tech's, Walmart, Target, Costco, Big Media, Warner Bros, Discovery, Paramount, Sony Locations: AFP, China, Pennsylvania, New York, London

☆ Warner Bros. Discovery CEO David Zaslav thinks Trump will let him consolidate
▼ + stars: | 2024-11-07 | by ( Peter Kafka | ) www.businessinsider.com time to read: +4 min

David Zaslav wanted a new president that was open to M&A. And we still don't know if Trump will have problems with specific deals — like he did when AT&T wanted to buy Time Warner. AdvertisementDavid Zaslav wanted a new president who would make it easier for his company to buy other companies — or sell itself. The second version of the Trump administration may be a boon for media companies facing "generational disruption," the Warner Bros. AdvertisementBut even if the new Trump administration is more receptive to big deals, that doesn't make them a foregone conclusion.

Persons: David Zaslav, Trump, —, it's, Zaslav, John Malone, there's, Joe, Biden, Lina Khan, Jonathan Kanter, Shari, There's, Time Warner's, Rupert Murdoch's, Malone Organizations: Big Media, Time Warner, Service, Warner Bros, Discovery, Netflix, Federal Trade Commission, Department of Justice, Paramount, Trump, Trump's Department of Justice, Time Warner's CNN, T, Disney, CNN

☆ QVC to add USA Pickleball to its home shopping experience
▼ + stars: | 2024-10-03 | by ( Lillian Rizzo | ) www.cnbc.com time to read: +2 min

QVC , the owner of home shopping networks on TV and streaming, has signed a deal with USA Pickleball to bring the sport to its platforms. In a multiyear partnership, QVC has acquired the exclusive broadcast rights of USA Pickleball, the national governing body of the sport. The deal begins with USA Pickleball's 2024 Biofreeze USA Pickleball National Championships in November, which will be featured on QVC's free streaming platform, QVC+/HSN+. As part of the partnership, QVC will also be the exclusive retail industry partner of USA Pickleball. More than 5 million women over the age of 45 actively play the sport, according to QVC and USA Pickleball.

Persons: Thomas Wilson, Ross Whittaker, Christopher Haworth, John Malone's, Annette Dunleavy, Pickleball, Philipps, Stacie Tedesco Organizations: Pro Mens Doubles, Brookhaven Country Club, QVC, USA, Retail, Professional Pickleball, Tennis, Qurate Retail Locations: Dallas , Texas, USA, America, U.S

In 2021, the National Football League signed an 11-year, $111 billion media rights deal. In July, the National Basketball Association signed an 11-year, $77 billion deal of its own. Welcome to the sports media rights doldrums. It will also be a significant driver of future NFL team valuations. The average NFL team is now worth $6.49 billion, according to CNBC's Official 2024 NFL Team Valuations.

Persons: What's, Daniel Cohen Organizations: ESPN, Jacksonville Jaguars, Cincinnati Bengals, EverBank, National Football League, National Basketball Association, U.S, NFL, Octagon, Sunday, Fox, Paramount, CBS, Apple, YouTube Locations: Jacksonville, Fl

☆ Why did people think Beyoncé would play at the DNC? Because TMZ said so.
▼ + stars: | 2024-08-23 | by ( Peter Kafka | ) www.businessinsider.com time to read: +6 min

ET on Friday, TMZ fessed up: BEYONCE NOT AT DNC AFTER ALL, it acknowledged. "To quote the great Beyoncé: We gotta lay our cards down, down, down ... we got this one wrong." It's that in 2024, for much of the modern media world, a TMZ report is pretty close to accepted fact. To me, TMZ's big breakthrough as a Real News Source was when it broke the news of Michael Jackson's death in 2009. And if you still aren't convinced, see this tweet from CNN's Abby Phillip, who declared that "TMZ lost a lot of credibility tonight."

Persons: —, Kamala Harris, Harris, Oprah Winfrey, Beyoncé, TMZ, I'd, I've, Time Warner, Harvey Levin, Michael Jackson's, doesn't, TMZ's, Donald Trump, Abby Phillip Organizations: Service, Democratic, Convention, Business, DNC, TMZ, Reuters, Street, Hollywood, United, National Enquirer, Rupert Murdoch's News Corp, Time, Facebook, Twitter, Washington Post, Trump Locations: Chicago

☆ Nate Silver on the 2024 race: 'It's no longer Trump's election to lose.'
▼ + stars: | 2024-08-14 | by ( Peter Kafka | ) www.businessinsider.com time to read: +7 min

And when Hillary Clinton lost the 2016 election, after Silver gave her a 71% chance of winning, he became the subject of much (misplaced) scorn. But the rest of the world wants to know who Silver thinks is going to win the 2024 election. It's no longer Trump's election to lose. And so if it's Harris 80/20 and Trump wins, or Trump 80/20 and Harris wins on election day, then that's running some career risk. With hindsight, do you make sense at a big company, or do you think you're better as a solo act?

Persons: —, Nate, Hillary Clinton, Silver, Sam Bankman, Sam Altman —, I'm, Harris, Kamala Harris, You've, it's, we've, She's, Tim Walz, she'd, Biden, It's someone's, Hilary Clinton, Trump, Clinton, It's, it's Harris, you've, … Organizations: Service, NBA, Business, Biden, Trump, Libertarian, Party, New York Times, Disney — Locations: It's

☆ These stocks reporting this week have strong earnings momentum on their side
▼ + stars: | 2024-08-04 | by ( Lisa Kailai Han | ) www.cnbc.com time to read: +2 min

Some of the companies reporting results in the upcoming week are more likely than others to see their stocks get an earnings-powered boost. Fifteen percent of the stocks in the S & P 500 — or 76 names in the index — are due to report results in the coming days, including big media companies and travel and restaurant stocks. Seventy-eight percent of S & P 500 companies that have reported so far have posted an earnings surprise to the upside, while 59% of those stocks have also beaten on revenue expectations. FactSet predicted a blended year-over-year earnings growth rate of 11.5% for the S & P 500, which would mark its highest since the fourth quarter of 2021. CNBC Pro screened FactSet for the S & P 500 companies reporting earnings this week that could receive a post a positive earnings surprise and therefore receive a price boost.

Persons: FactSet, Goldman Sachs, George Wang, —, Fred Imbert Organizations: CNBC, Uber Technologies, Uber, Mizuho, Micro Computer, Micro, Walgreens, Alliance, Barclays, Tesla, Fidelity National Information Services, Expeditors International of Washington

☆ Warner Bros. Discovery is counting on deregulation to unlock media deals — if there's even appetite
▼ + stars: | 2024-07-26 | by ( Alex Sherman | ) www.cnbc.com time to read: +10 min

If you ask Zaslav, though, the reason Roberts and other potential buyers of media assets aren't interested is because the government has scared them away. Or, perhaps, legacy media companies are simply undesirable assets to own. He extended the life of his previous company, Discovery Communications — and probably his own tenure running a media company — by merging it with AT&T's WarnerMedia in 2022. Without a deal, Discovery would have wallowed as a subscale content provider and owner of declining cable networks. Discovery with another legacy media company, such as Paramount Global , Fox or Disney , or NBCUniversal, if it were spun off from Comcast.

Persons: David Zaslav, David Grogan, Brian Roberts, " Roberts, Comcast's, Roberts, Zaslav, Shari Redstone, Rob Kindler, Paul, Weiss, they've, Kindler, haven't, Morgan Stanley's, Donald Trump's, There's, Joe Biden's, Simon, Simon & Schuster, JD Vance, Lina Khan's, Lina Khan, Biden, Vance, Kamala Harris Organizations: Allen & Company Sun Valley Conference, CNBC Comcast, Warner Bros, Discovery, Allen & Co, Sun, Paramount, Skydance Media, CNBC Redstone, Starz, AMC Networks, Vice Media, Discovery Communications, NBA, Apple, Paramount Global, Fox, Disney, Comcast, CNBC, Google, Scripps Networks Interactive, Time Warner, Scripps, Viacom, CBS, Sky, AMC, IFC, Sundance, Lionsgate, Media, Republican, Democratic, Donald Trump's Department of Justice, Simon &, Random, MGM, Federal Trade, & $ Locations: Sun Valley , Idaho, RemedyFest

☆ Warner Bros Discovery (basically) admits its merger didn't work
▼ + stars: | 2024-07-18 | by ( Peter Kafka | ) www.businessinsider.com time to read: +5 min

That's basically the pitch the management of Warner Bros. Discovery is floating to investors today, via a story in the Financial Times: "A dramatic plan to split its digital streaming and studio businesses from its legacy television networks." And would the money from those declining networks be enough to service all that debt? Apple, most notably, inquired about buying HBO way back when its parent company was called Time Warner. If WBD can't split the company the way it's supposedly proposing now, it will end up selling off assets (maybe CNN?

Persons: That's, WBD, I've, hasn't, Pimple Popper, HBO hasn't, Jessica Reif Ehrlich, Rich Greenfield, you'll, it's, Time Warner, David Zaslav —, Donald Trump, he's, Zaslav Organizations: Service, Warner Bros, Financial, Business, HBO, Max, CNN, Netflix, Big Tech, Apple, Time, Sun, Paramount

☆ Private jets, Modi’s blessing and a Kardashian cameo — here’s what happened at India’s wedding of the year
▼ + stars: | 2024-07-15 | by ( Rhea Mogul | ) edition.cnn.com time to read: +8 min

The wedding was followed by a blessing ceremony on Saturday, where Prime Minister Narendra Modi bestowed the young couple and their families with well wishes. No expense was spared by the family that owns India’s largest private corporation, Reliance Industries. Kim and Khloé Kardashian are seen leaving their hotel on their way to a wedding event on Saturday. Anant Ambani and Radhika Merchant at their wedding ceremony on Friday. An event as huge in scale as the Ambani-Merchant celebration would emit far more carbon than even the largest and most lavish Indian wedding, he added.

Persons: CNN —, Anant Ambani, Radhika Merchant, Kim, Khloé Kardashian, Narendra Modi, Mangal Utsav ”, Anant’s, Mukesh, The Ambani, Abu Jani Sandeep Khosla, Ambani, Sabyasachi Mukherjee, Merchant, Jayasri Burman, Rhea Kapoor, Anamika Khanna, Shah Rukh Khan, Savita Chhibber, Gauri Khan, Suhana Khan, Prodip Guha, Preston Bailey, Serena Williams, LeBron James, Bailey, Ambani’s, ”, Akash, Isha, Manish Malhotra, India ”, Justin Bieber, —, Shamita Yadav, Sushant Singh, Adar Poonawalla, Natasha Poonawalla, Punit Paranjpe, Ashwin Malwade, Mark Zuckerberg, Ivanka Trump, Bill Gates, Karlie, Rihanna Organizations: CNN, British, Reliance Industries, Forbes, Convention, Gabbana’s, ”, Centre for Policy Research, Mr, Chhatrapati Shivaji International Locations: Mumbai, Varanasi, India, Indian, Jamnagar, AFP, Chhatrapati

☆ Paramount's new owner says he's building a tech company. Come again?
▼ + stars: | 2024-07-08 | by ( Peter Kafka | ) www.businessinsider.com time to read: +6 min

But he is definitely leaning on the idea that he's building a media company that is also a tech company. That's partly because David Ellison isn't a tech mogul. But this reminds me a bit of the 2015 era when digital publishers like BuzzFeed and Vox Media told investors they weren't media companies but tech companies that made media. The bigger problem with the tech + media pitch isn't that tech and media aren't intertwined. AdvertisementThe real problem that Paramount — and just about every other big media company — has these days isn't that its tech isn't good enough.

Persons: —, David Ellison, Ellison, he's, David Ellison's, Larry Ellison —, We've, David Ellison isn't, Steve Jobs, Jobs, John Lasseter, it's, He's, Lasseter, That's, Rich Greenfield, It's Organizations: Service, Hollywood, Paramount, Media, Technology Enterprise, Business, Oracle, Apple, Pixar, Disney, Vox Media, Netflix, YouTube, Lightshed

☆ We went behind the scenes of a viral TikTok series in New York City that's part of a new wave of MTV-style social shows
▼ + stars: | 2024-06-05 | by ( Dan Whateley | Sydney Bradley | ) www.businessinsider.com time to read: +7 min

"New media is having a moment here in New York City," Valentino told BI. Related stories"We have a development team pumping out pilots, new concepts, working new concepts," Fallen Media CEO Sol Betesh told BI. Fallen Media's production team optimizes audio and video on a noisy New York City block. Sydney Bradley/Business InsiderNew York City is a main characterFallen Media is a true New York City operation. Villalpando was recently on an episode of Fallen Media's "Bite Me," and Novi was on a recent segment of "Subway Oracle."

Persons: —, Michael Valentino, Tiffany Baira, Baira, Valentino, Sol Betesh, Sydney, Davis, Jason Derulo, Michael Bublé, Brian Baumgartner, Taco Bell, they're, Betesh, We'll, Maia Novi, Fabrizio Villalpando, Villalpando, Davis Burleson Organizations: Service, Business, YouTube, Media, MTV, Sydney Bradley, New, Washington, Fallen Media Locations: New York, New York City, influencer, TikTok, Instagram, Novi

☆ Fraud Trial to Begin for Ozy Founder Carlos Watson
▼ + stars: | 2024-05-20 | by ( Benjamin Mullin | Katie Robertson | ) www.nytimes.com time to read: +1 min

The 2010s were a frothy time for digital publishing. Billions of dollars flowed into publishers like BuzzFeed and Vice, with big media companies and venture capitalists betting those start-ups would eventually make lots of money. The jury trial of Carlos Watson, who is charged with trying to defraud investors in the digital media start-up he co-founded, Ozy Media, is scheduled to begin Monday with jury selection in federal court in Brooklyn. Mr. Watson has pleaded not guilty to all the charges against him. It remains unclear what Mr. Watson’s defense will be when the trial begins, or whether he will take the stand.

Persons: BuzzFeed, Carlos Watson, Watson, bluffing ” Organizations: Ozy Locations: Brooklyn

☆ Why you don't really want Big TV to bring back 'the bundle' for your streaming services like Hulu, Max, and Netflix
▼ + stars: | 2024-05-15 | by ( Peter Kafka | ) www.businessinsider.com time to read: +5 min

— pine for the good ol' days of the TV bundle. Like cable TV." The old-timey bundle was also a prerequisite for some things you might want, like HBO or Showtime. And now, let's talk about the new-fangled bundle, which isn't the bundle you're thinking of. They're going to find ways to cut costs wherever they can, and that most certainly includes programming.

Persons: I'm, Discovery, Max, Rupert Murdoch's, They're, Brian Roberts Organizations: Service, Business, Big Media, Disney, Warner Bros, Comcast, Netflix, Apple, Big TV, ESPN, TCM, Fox News, HBO, Showtime, Warner, Discovery Locations: Hulu

☆ Why the Big TV companies aren't 100% completely screwed. Yet.
▼ + stars: | 2024-05-14 | by ( Peter Kafka | ) www.businessinsider.com time to read: +3 min

Big TV used to have a monopoly on our attention — and our wallets. This mirrors the pitch big TV companies are making this week in New York to advertisers. AdvertisementThe Big TV guys are screwed, right? AdvertisementAnd here to make that argument is Nielsen, which has a new way of tracking attention among media companies — including digital upstarts. And in this version, the TV guys are still sticking around.

Persons: aren't, —, They're, Nielsen, It's, it's Organizations: Service, NFL, Business, Netflix, Disney, ABC, ESPN, Hulu, Paramount, CBS, NBC Universal, YouTube, Nielsen Locations: New York

☆ Floods in Brazil spark conspiracy theories over the cause, including toxic jet vapor trails and antennas in Alaska
▼ + stars: | 2024-05-12 | by ( Cameron Manley | ) www.businessinsider.com time to read: +4 min

Floods in Brazil's Rio Grande do Sul have sparked a number of online conspiracy theories. Jefferson Bernardes/Getty Images"What's happening in Rio Grande do Sul is definitely not natural," one user wrote on X. Advertisementvapor trails — "chemtrails" — spread by the government and then activated by HAARP antennas in Alaska to alter the weather, AFP reported. In the 1990s, a conspiracy theory evolved that they contained dangerous chemicals purposely put in the trails. Advertisement"The warmer atmosphere can store much more water vapor, fueling more frequent and intense episodes of rainfall that lead to disasters like this," he said, while also dismissing the HAARP theory.

Persons: —, Eduardo Leite, El Niño, Porto Alegre . Jefferson Bernardes, Hugo Chavez, Russell Brand, nesta, Gc4PiOiPv1 — Frederico Athia, Carlos Nobre Organizations: Service, National Institute of Meteorology, Research, AFP, BBC, Brazil's National Institute of Science, Technology, United Arab Emirates, University of Cambridge Locations: Brazil's Rio Grande do Sul, Rio Grande do Sul, Brazil, Porto Alegre ., American, Haiti, Alaska, Dubai

☆ Sports gambling is taking a cue from Wall Street, and it could be a problem for sportsbooks
▼ + stars: | 2024-05-10 | by ( Dan Defrancesco | ) www.businessinsider.com time to read: +7 min

In today's big story, we're looking at how a sports bettor trying to hedge a $1.7 million payout shows the gambling world is taking a page out of Wall Street's book . The big storySports gambling goes Wall StreetiStock; Rebecca Zisser/BIHow would you like to turn $100 into $1.7 million in a little over a year? Thanks to a secondary market for gambling tickets, Shelton could sell his ticket to another bettor. And not unlike Wall Street's feelings about retail traders, Shelton is the type of gambler sportsbooks love. Unlike mom-and-pop gamblers who often bet on a whim, so-called sharps' systematic approach to gambling can pose a problem for sportsbooks.

Persons: —, Rebecca Zisser, Wayne Shelton, Shelton, Matthew Fox, Anthony Edwards, Joshua Gateley, sportsbooks, Shelton's longshot, Goldman Sachs, Sam Bankman, Fried, Puck, SBF, Justin Sullivan, Getty Sundar Pichai, Pichai, Jack Dorsey, he'd, Mike Solana, Dorsey, Bluesky, Demis, Microsoft's Mustafa Suleyman, they'd, Dan DeFrancesco, Jordan Parker Erb, Hallam Bullock, George Glover Organizations: Business, Service, Sports, MLB, NFL, NBA, Oklahoma City Thunder, Thunder, Dallas Mavericks, Western Conference, ESPN, Boston Celtics, Minnesota Timberwolves, Getty, Detention, MDC, Bloomberg, Bay Area, YouTube, Spotify, Apple, Warner Brothers, Justice League, Big, Honda Locations: China, Russia, Brooklyn's, Young, New York City, New York, Bay, London

☆ Why a failed video game cost Warner Brothers $200 million
▼ + stars: | 2024-05-09 | by ( Peter Kafka | ) www.businessinsider.com time to read: +1 min

Discovery reported a $200 million loss on the game "Suicide Squad: Kill the Justice League." It's a reminder of how similar the video game business is to Hollywood: big expenses, big rewards, big penalties for missing. AdvertisementDid you play "Suicide Squad: Kill the Justice League," the video game that came out in February? Discovery, which released the game, is that very few people did, and the ones who did really didn't like it. And that led the company to take a staggering $200 million loss on the game, which it disclosed in its first-quarter earnings Thursday.

Persons: — Organizations: Warner Bros, Discovery, Justice League, Big, Service, Business Locations: Hollywood

☆ Why a failed video game cost Warner Bros. $200 million
▼ + stars: | 2024-05-09 | by ( Peter Kafka | ) www.businessinsider.com time to read: +1 min

Discovery reported a $200 million loss on the game "Suicide Squad: Kill the Justice League." It's a reminder of how similar the video-game business is to Hollywood: big expenses, big rewards, big penalties for missing. AdvertisementDid you play "Suicide Squad: Kill the Justice League," the video game that came out in February? Discovery, which released the game, is that very few people did, and the ones who did really didn't like it. And that led the company to take a staggering $200 million loss on the game, which it disclosed in its first-quarter earnings on Thursday.

Persons: — Organizations: Warner Bros, Discovery, Justice League, Big, Service, Business Locations: Hollywood

☆ Why the big winner in the Reddit IPO is ... a magazine publisher
▼ + stars: | 2024-03-18 | by ( Peter Kafka | ) www.businessinsider.com time to read: +4 min

AdvertisementIt's easy to write gloomy stories about the state of the media business. The media business is often pretty gloomy! This one is about a very Old World Media Company that has struck gold in digital media — one of the very few times that has ever happened. (While we're in disclosure mode, I should note that Business Insider itself is a digital media company acquired by German media conglomerate Axel Springer in 2015. AdvertisementMaybe a worthwhile playbook the next time — and there will be a next time — a big media company opens its wallet for a digital upstart again.

Persons: Condé Nast, —, Reddit, Time Warner, Axel Springer Organizations: Advance, Service, World Media Company, Vogue, Yorker, Big Media, News Corp, MySpace, Penguin, YouTube, Maker Studios, Disney, Fox, Time, Comcast, NBC, Vox Media Locations: Reddit

☆ Kara Swisher warns news organizations need to ‘reinvent’ themselves amid existential crisis
▼ + stars: | 2024-02-27 | by ( Oliver Darcy | ) edition.cnn.com time to read: +9 min

We spoke to Swisher on Monday to get her insight on some of the challenges facing the media and tech landscape today. And they didn’t anticipate that these tech companies were going to get into media. If so, why haven’t legacy media companies been able to lure in top tech talent to improve their products? Media companies do not get to live by the same anti-gravity rules that tech companies have been able to. But media companies didn’t offer the same kind of upside.

Persons: New York CNN — Kara Swisher, ” Swisher, Swisher, it’s, BuzzFeed, they’ve, Steve Jobs, Rupert Murdoch, “, Donald Trump’s, Joe Biden’s, It’s, You’ve, Elon Musk, Bill Ackman, I’m, Elon, Tyler Perry, Sora, everyone’s, Adrian Chen, …, AllThingsD, Uber, We’ve, haven’t Organizations: New York CNN, Craigslist, . Media, Big Tech, New York Times, Harvard, The New York Times, Google Locations: New York

☆ Kroger, Albertsons, and Instacart are all racing to snap up an $11 billion chunk of the retail media market
▼ + stars: | 2024-01-30 | by ( Lauren Johnson | ) www.businessinsider.com time to read: +3 min

Offsite ads currently make up about 15% of retail media spend and are expected to make $11 billion this year, according to Insider Intelligence, increasing to $24 billion by 2027. Kroger works with adtech firms like Magnite, PubMatic, and OpenX to sell streaming ads targeted with retail data. Retailers are riding the death of cookies and streaming TVBy increasing the audiences that see their ads, retailers are betting they can seize two major opportunities. "When cookies come out of the marketplace, where retail media shines is that we all offer large audiences of real people doing real things," said Kristi Argyilan, SVP of retail media at Albertsons Companies. Using retail data, they can target specific groups — like moms who buy specific products at the grocery store every week.

Persons: —, It's, Andrew Lipsman, Roku, Kroger, Lipsman, Kristi Argyilan, Cara Pratt Organizations: Service, Intelligence, Business, Walmart, Brands, Albertsons Companies, Disney, Kroger Precision Marketing

☆ Netflix's competitors helped it land a blowout quarter by selling it some of their best stuff
▼ + stars: | 2024-01-23 | by ( Peter Kafka | ) www.businessinsider.com time to read: +3 min

Netflix had a blowout quarter — much better than Wall Street expected. That's partly because competitors like Disney are selling their content to Netflix — a big strategy reversal. That's much better than Netflix or Wall Street had expected. But that was when Wall Street didn't care much about streaming profit. Now it does, so Netflix's competitors have to live with the fact that they're arming their biggest rival.

Persons: —, It's, Mario, Young Sheldon, they'd, you've Organizations: Netflix, Wall, Disney, Service, AMC, Comcast, Nintendo, Warner Bros, HBO, Brothers, Paramount

Warner Bros. Discovery and rival Paramount Global are in early merger talks, sources familiar with the matter told CNBC. Warner Bros. Warner Bros. Warner Bros.

Persons: David Zaslav, Bob Bakish, Shari Redstone, David Ellison's Skydance, Gerry Cardinale's, Liberty Media's John Malone, Joe Biden's, There's, Axios, — CNBC's Drew Richardson Organizations: Warner Bros . Discovery, Paramount Global, CNBC, Warner Bros, Discovery, Paramount, Redstone, Amusements, CBS, Warner Media, Netflix, Liberty, Media, Morris Trust, Comcast, CNBC PRO

Search resuls for: "Big Media"

25 mentions found