TikTok has started shilling products for sale using videos that have nothing to do with shopping, as it continues its charge into e-commerce.
The company is using artificial intelligence to scan videos, identify items, and encourage users to buy similar products through its e-commerce marketplace, TikTok Shop.
The company uses machine-object detection to identify products in videos and suggest similar product categories, they said.
TikTok added a "Shop now" button to Insider reporter Shriya Bhattacharya's video, encouraging other users to shop for wedding dresses on TikTok Shop.
The arrival of shopping buttons on regular TikTok videos shows how deeply the company is integrating e-commerce into the app's overall user experience.
Persons:
TikTok, it's, Shriya Bhattacharya, Shriya, Bhattacharya
Organizations:
Facebook, Google