June 14 (Reuters) - British Prime Minister Rishi Sunak has abandoned plans to ask supermarkets to impose a voluntary price cap on basic goods after a backlash from retailers, the Telegraph reported on Wednesday. British ministers are pursuing other measures to deal with the country's sky-rocketing food inflation, and officials had reassured retailers there would be no intervention in prices, the Telegraph said on Wednesday, citing sources. Britain's competition regulator told supermarkets in late May it was looking at their earnings to identify which supply chains it needed to examine more closely as part of efforts to tackle food price inflation. Asda, Britain's third largest supermarket group, this week froze prices of over 500 products until the end of August, adding to signs that a surge in food inflation is set to abate and even reverse in the coming months. Reporting by Anusha S and Bharat Govind Gautamin Bengaluru; Editing by Diane Craft and Jonathan OatisOur Standards: The Thomson Reuters Trust Principles.

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Persons: Rishi Sunak, Anusha, Bharat Govind Gautamin, Diane Craft, Jonathan Oatis Organizations: British, Telegraph, British Retail Consortium, Asda, Thomson Locations: Bharat Govind Gautamin Bengaluru