Nov 17 (Reuters) - Activision Blizzard (ATVI.O) said on Thursday it would suspend most Blizzard game services in mainland China once its current licensing agreements with NetEase (9999.HK) end in January.
California-based Blizzard said new sales would be suspended in the coming days and players would receive further details.
The absence of Blizzard games could cause a 6-8% drop in NetEase's revenue next year, analysts from Daiwa Capital Markets wrote in a research report on Nov. 9.
The estimate is founded on the basis that licensed games account for around 10% of NetEase's total revenue and Blizzard accounts for 60-80% of licensed games.
"We are looking for alternatives to bring our games back to players in the future," Blizzard President Mike Ybarra said in the statement.