AdvertisementEthan Evans, a former Amazon VP, led a failed project in 2011 that interrupted Jeff Bezos' launch plans. My biggest launch failure was in 2011 on a project Jeff Bezos personally cared about. The failure interrupted Bezos' plan to present the feature publicly, causing me to miss my promotion and almost leave the company. Here's the story of my biggest failureWhen I started at Amazon, I was assigned to Prime Video and had periodic direct exposure to Bezos. When I was promoted to director, I continued working with Bezos on creating Amazon Studios.

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Persons: Ethan Evans, Jeff Bezos, Evans, unravels ChatGPT, Bezos, Jeff, could've, ramping, Werner Vogels, must've, Bezos would've, I'd Organizations: Amazon VP, Amazon, Publicly, Business