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BetterBrand, which makes low-carbohydrate, high-protein Better Bagels, closed a $6 million Series A funding round, it said on Wednesday. The Better Bagel contains 90% fewer carbs than a traditional bagel, BetterBrand's website says. BetterBrand founder and CEO Aimee Yang BetterBrandBetterBrand's goal is to become the "Beyond Meat of carbs," Yang said. "You've heard how much funding has gone into plant-based and just how saturated that market has gotten," Yang told Insider. BetterBrand also plans to grow sales to between $30 million and $40 million over the next 12 months, Yang said.
Persons: BetterBrand, , Tesla, Reddit, Alexis Ohanian's, Aimee Yang, Aimee Yang BetterBrand, Yang, You've Organizations: Service, Facebook, Verso, Gaingels, Based Foods Association, Foods
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