Earlier this week, AI company ElevenLabs said it is bringing digitally produced celebrity voice-overs of deceased actors, including Garland, James Dean and Burt Reynolds, to its newly launched Reader app.
“We deeply respect their legacy and are honored to have their voices as part of our platform,” said Dustin Blank, head of partnerships at ElevenLabs.
The AI is trained on old recordings and those recordings are under copyright.
It’s not unlike a company negotiating a copyright deal to use a popular song by Queen in an ad.
It’s unclear, however, how AI versions of well-known voices will be received by mass audiences and if it will raise concerns around authenticity.
Persons:
Judy Garland, Oz, you’ll, ElevenLabs, Garland, James Dean, Burt Reynolds, ”, Dustin Blank, Joe Biden, OpenAI, Scarlett Johansson’s, ” Johansson, David Gunkel, “, Queen, they’re, ” Bern Elliot, Al Michaels, Michaels, Gunkel
Organizations:
CNN, Hollywood, New, Northern Illinois University, Gartner, Media, NBC
Locations:
ElevenLabs