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Top related persons:
Bud Light - 2 Benoit Garbe - 2 Kyle Norrington - 2 Brendan Whitworth - 2 influencer Dylan Mulvaney - 2 Whitworth - 1 influencers - 1 New York CNN — - 1
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Top related orgs:
Anheuser - 2 Busch - 2 Bud - 1 . - 1 U.S - 1 Modelo Especial - 1 Constellation Brands - 1 NCAA - 1

Search resuls for: "Benoit Garbe"


4 mentions found


☆ Anheuser-Busch says U.S. marketing head is leaving
  + stars: | 2023-11-16 | by ( Marley Jay | ) www.cnbc.com   time to read: +1 min
Beer giant Anheuser-Busch says its head of U.S. marketing is leaving, months after its Bud Light brand lost its position as the top beer brand in the country. The company said U.S. Chief Marketing Officer Benoit Garbe will leave at the end of 2023 "in order to embark on a new chapter in his career," with U.S. Chief Commercial Officer Kyle Norrington taking charge of marketing activities. The company said other sales leaders will report directly to Anheuser-Busch CEO Brendan Whitworth. Bud Light lost its U.S. leadership title to Modelo Especial over the summer. Sales of the brand have been falling for years while Modelo's parent, Constellation Brands, gained steam and marketed itself more successfully to younger beer drinkers.
Persons: Bud Light, Benoit Garbe, Kyle Norrington, Brendan Whitworth, Whitworth, influencer Dylan Mulvaney, influencers Organizations: Anheuser, Busch, Bud, ., U.S, Modelo Especial, Constellation Brands, NCAA, women's, Conservative
☆ Anheuser-Busch US CMO is stepping down after Bud Light sales sink
  + stars: | 2023-11-15 | by ( Ramishah Maruf | ) edition.cnn.com   time to read: +2 min
New York CNN —Anheuser-Busch InBev’s US chief marketing officer is stepping down after the company reported a slump in Bud Light sales, as the backlash against the beer continues. The world’s biggest brewer reported a 13.5% decline in third-quarter US revenue per 100 liters, a key measure of beer sales. The brand’s Bud Light customers abandoned the beer after it partnered with transgender influencer Dylan Mulvaney and botched its response to the controversy. Bud Light lost its long-held top-selling American beer title to rival Modelo after its short partnership with Mulvaney. But AB InBev still wants to turn things around — and ditching its CMO may be one of the steps.
Persons: New York CNN —, Busch, Benoit Garbe, “, ” Garbe, Kyle Norrington, Bud, influencer Dylan Mulvaney, reshuffling, ”, Brendan Whitworth, Bud Light, Michel Doukeris, –, Jordan Valinsky Organizations: New, New York CNN, New York CNN — Anheuser, Busch, Bud Light, Anheuser, InBev, Modelo, Mulvaney Locations: New York
☆ Anheuser-Busch executive takes leave following boycott calls over transgender influencer partnership
  + stars: | 2023-04-23 | by ( ) www.cnbc.com   time to read: +2 min
The marketing executive who oversaw a partnership between Bud Light and a transgender influencer is taking a leave of absence after it snowballed into cries for boycotts from some angry customers, according to media reports. Alissa Heinerscheid, Bud Light's vice president of marketing, will be replaced by Todd Allen, most recently global vice president of Budweiser, according to reports from Beer Business Daily and Ad Age. Earlier this month, Bud Light said, "Anheuser-Busch works with hundreds of influencers across our brands as one of many ways to authentically connect with audiences across various demographics." Musician Kid Rock posted a video of himself shooting cans of Bud Light with a rifle. Anheuser-Busch InBev's stock that trades in the United States is down 1.8% since Mulvaney's April 1 video showing herself taking a sip of Bud Light.
☆ Bud Light and Budweiser are getting a makeovers at this year’s Super Bowl
  + stars: | 2023-01-19 | by ( Jordan Valinsky | ) edition.cnn.com   time to read: +5 min
The latter, he said, “broke through” during the Super Bowl, but “needs time and commitment” to grow. In recent years, customers have been increasingly choosing premium or Mexican lagers, putting Bud Light out of favor with some beer drinkers. Garbe said the beer is the company’s “number 1 growth engine” and is soon set to overtake Bud Light in sales. Fox, which will broadcast Super Bowl LVII, is reportedly charging $7 million for a 30-second spot during the February 12 game in Glendale, Arizona. Liquor giant Diageo (DEO) is making its Super Bowl debut this year with an ad for Crown Royal whisky.
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