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Search resuls for: "Ben Franklin Technology Partners"


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download the appSign up to get the inside scoop on today’s biggest stories in markets, tech, and business — delivered daily. Read previewMarketing-tech firm Zenapse has raised $8 million in a seed round of funding to equip marketers with tools that drive sales. Zenapse provides a marketing graph that collects anonymous data about 150 million consumers, equivalent to 3.5 billion pieces of data. In another example, marketers use Zenapse's tools to test what images and copy people respond to, which Bernardini said indicates a person's emotions and beliefs. He said Zenapse wants to differentiate itself by using AI to infer emotional data that can spit insights out to brands quickly.
Persons: , Zenapse, Matthew Bernardini, Bernardini Organizations: Service, Business, Sam's, Prosper, Adobe, Naples Technology Ventures, Ben Franklin Technology Partners, Broad, BaseCamp Ventures Locations: Naples
Tracy Warren cofounded Astarte Medical in 2016 to improve care for premature babies. Astarte, which sells software to standardize nutrition for babies in intensive care units, had raised $14 million in venture funding to date and landed contracts with four hospitals. Last year, the startup wasn't able to land as many new contracts as it hoped, with hospitals struggling to manage their slim margins. But Astarte ultimately decided not to make the promise to build AI into its tech for clinical decision-making. The startup is hoping to find a buyer by the end of the first quarter of the year.
Persons: Tracy Warren, Warren, Astarte, Tammi Jantzen, Katherine Gregory, Gregory, Warren didn't, Nenov, Jantzen, , we've, we're, Medical's Organizations: Business, Brigham, Women's, Viking Global, Ben Franklin Technology Partners, Children's, Gillette Children's Hospital, Children's Hospital, Arkansas Children's Hospital Locations: Virginia, Minnesota, Arkansas
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