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Top related persons:
Belardi Wong - 2 Max - 1 Candy - 1 Max proliferates - 1 Zach Thompson - 1 Thomas - 1 We've - 1 Merkle - 1
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ROAS U.S Wells Fargo
Top related orgs:
Google - 1 Max - 1 Bank of America - 1 CNBC - 1 Consumers - 1 Barclays - 1 Ross - 1 Huntington National Bank - 1

Search resuls for: "Belardi Wong"


5 mentions found


☆ Advertisers pumped up to 90% of their Google ad spend into its AI tool, and some are now questioning whether it's actually performing.
  + stars: | 2023-11-06 | by ( Lauren Johnson | ) www.businessinsider.com   time to read: +6 min
Performance Max also drove retailers' spend with Google's shopping ad products up 16% year-over-year, according to Tinuiti. Digital agency Arm Candy said that 45% of retailers' Google spend is handled with Performance Max. Specifically, the source said that the return on ad spend of Performance Max campaigns started slowing down this summer. Brand search campaigns are when companies buy search ads against their own brand names, like Hershey's buying "Hershey's" keywords, for example. Advertisers that like Google's AI say it helps them find new customersGoogle has tried to address advertisers' concerns about what Performance Max buys.
Persons: Max, Belardi Wong, Candy, Max proliferates, Zach Thompson, Thomas, We've, Merkle, Brendon Kraham, Brand, Google's Kraham, Calla Murphy Organizations: Google, YouTube, Max Locations: ROAS
☆ Consumers are still spending, but they're under pressure. These stocks still have room to run
  + stars: | 2023-11-06 | by ( Pia Singh | ) www.cnbc.com   time to read: +12 min
Persistent inflationary pressures have led to depressed levels of consumer spending all year, according to Bank of America. Consumers are still spending — in fact, they're spending more than they are earning — as employment levels and hourly wage growth remain fairly strong . Some analysts see an opportunity to pick up shares of battered-down retail stocks. According to Barclay's Yih, spending levels "almost have to be worse" next year. LPL's Roach similarly expects consumers spending to hit a roadblock in the coming months.
Persons: bode, Neuberger Berman, Steve Eisman, Jeffrey Roach, Adrienne Yih, Yih, Randy Hare, Ross, Polly Wong, Belardi Wong, James Lewis, Huntington's Hare, Bartlett, Chris Kempczinski, Lewis, …, it's, Anthony Chukumba, Chukumba, Wells, Ike Boruchow, Kathleen Entwistle, Entwistle, LPL's Roach, Morgan Stanley's Entwistle, Barclay's Yih, Roach Organizations: Bank of America, CNBC, Consumers, Barclays, Ross, Huntington National Bank, Bartlett Wealth Management, Walmart, Retailers, Republic, Urban Outfitters, Eagle Outfitters, National, Capital, National Vision, Nike, Ross Stores, Morgan Stanley Private Wealth Management, Investments, Citizens JMP Securities, Delta Air Lines, Deutsche Bank Locations: U.S, Wells Fargo
☆ These discounted e-commerce stocks could be winners this holiday season. Here’s why
  + stars: | 2022-11-24 | by ( Christina Cheddar Berk | ) www.cnbc.com   time to read: +8 min
The National Retail Federation expects holiday sales growth of about 6% to 8% over 2021 — about in line with inflation. Adobe Analytics is predicting U.S. online sales during November and December will grow 2.5% from last year. "The last few years, we actually saw an incredible amount of sales demand momentum, if you will, really early in the season." Her observations, which are based on data from hundreds of clients she works with, echo findings from Adobe Analytics, released Wednesday, that show a slow start to online sales in November. "I think [investors] should expect a continued commitment to sustainable growth and what we mean by that is sort of aggressive, ambitious growth coupled with expanding profitability," he said.
☆ Ad prices are now cheaper than they've been all year. Here's how much marketers are paying for ads on Google, Meta, Amazon, and TikTok.
  + stars: | 2022-11-07 | by ( Lauren Johnson | ) www.businessinsider.com   time to read: +7 min
Ad prices on Meta, Amazon, and Google skyrocketed during the pandemic but are now declining. Digital ad prices are declining due to a number of factors:Advertisers are pulling back on spend on Meta and Google. Ad prices are typically low during the third quarter as marketers prepare to spend during the fourth quarter. Ad buyers usually anticipate a 15% to 20% increase in ad prices during the fourth quarter, said Vic Drabicky, founder and CEO of ad agency January Digital. As TikTok continues to build out its technology and relationships with advertisers, ad prices continue to rise.
☆ As advertisers cut spend, ads on Google, Meta, and Amazon are cheaper than they've been all year — but marketers don't expect it to last
  + stars: | 2022-11-02 | by ( Lauren Johnson | ) www.businessinsider.com   time to read: +7 min
Ad prices on Meta, Amazon, and Google skyrocketed during the pandemic but are now declining. Digital ad prices are declining due to a number of factors:Advertisers are pulling back on spend on Meta and Google. Ad prices are typically low during the third quarter as marketers prepare to spend during the fourth quarter. For ads designed to get people to take more immediate action, like Amazon's and Google's shopping and search ads, we looked at cost per click (CPC). As TikTok continues to build out its technology and relationships with advertisers, ad prices continue to rise.
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