A sleeper hit at the box office, the film is a "healthy sign" for the romantic comedy genre and other mid-budget Hollywood flicks, said Scott Meslow, author of "From Hollywood With Love: The Rise and Fall (and Rise Again) of the Romantic Comedy."
In the seven weeks since, the romantic comedy has tallied $170 million globally, including $80 million from domestic theaters, according to data from Comscore.
Between 2004 and 2010, Hollywood consistently released between 15 and 25 romantic comedy or romance films each year.
Meslow said there was no rom-com "kill shot," a film or series of films that sparked the decline in theatrical releases of the genre.
While some films will still be released only on streaming platforms, Hollywood has rediscovered the importance of theatrical as part of overall downstream revenue.
Persons:
Christopher Nolan's, Scott Meslow, Glen Powell, Sydney Sweeney, Meslow, Will Gluck, Gluck, Natasha Bedingfield's, it's
Organizations:
DC Studios, Hollywood, CNBC, Netflix, Sony, Comcast
Locations:
Hollywood, NBCUniversal