Yet, we're coming up with new ways to justify expensive purchases.
The latest way, coined "girl math," breaks down the price of an item by the cost per wear.
While the term originated from an unflattering view of women and their finances, TikTok's latest trend aims to reframe the narrative around luxury indulgences.
This works well for "an indulgent purchase that doesn't feel super justifiable," Bechler said.
Otherwise, consumers increasingly turn to buy now, pay later to spread out the cost of their "retail therapy" with small installments.
Persons:
we're, there's, Christopher Bechler, Huang, Bechler
Organizations:
Finance, Stanford's Graduate School of Business