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— - 1 Red Bull - 1 I've - 1 Jade Beason - 1 Beason - 1 she's - 1 Alasdair Mann - 1 Logan Paul - 1
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☆ YouTube shorts won influencer marketers' attention in 2023 with a 700% spending boost as investment in short-form content climbed
  + stars: | 2024-01-17 | by ( Marta Biino | ) www.businessinsider.com   time to read: +4 min
Short-form video dominated . Brands are investing more in short-form content on YouTube, and creators are starting to see returns. A variety of brands have invested in creator partnerships on YouTube shorts, CreatorIQ data showed. Categories like beauty and fashion — brands like Milani, E.l.f., Nyx, Shein, and Aritzia — also spent more on YouTube shorts. "While long-form beauty and fashion tutorials remain a YouTube staple, their popularity is waning as Gen Z prioritizes short-form video content."
Persons: —, Red Bull, Instagram, I've, Jade Beason, Beason, she's, Alasdair Mann, Logan Paul, Aritzia —, Alexander Rawitz, Z, Mann Organizations: Service, YouTube, Business, Unilever, Brands, NFL Locations: Red
☆ 4 strategies an influencer and creator coach used to grow her business to $380,000 in revenue last year
  + stars: | 2023-03-25 | by ( Nhari Djan | ) www.businessinsider.com   time to read: +5 min
Jade Beason is a full-time content creator and creator coach who used to work in marketing. She earned roughly $380,000 in revenue in 2022 from her coaching business, brand deals, and more. Influencer and creator coach Jade Beason more than quadrupled her revenue in a year. In 2022, she grew her revenue to £312,000, or roughly $380,000, largely through her coaching programs and brand partnerships. Beason shared the four main strategies that helped her grow her business and revenue, which she details in her podcast:1.
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