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☆ As Reddit goes public, advertisers say it needs to do more to prove it can boost their sales
▼ + stars: | 2024-03-21 | by ( Lara O'Reilly | Lauren Johnson | ) www.businessinsider.com time to read: +7 min

"Advertising on Reddit is rapidly evolving, and we are still in the early phases of growing this business," Reddit wrote in its IPO filing. The company said advertisers were attracted to Reddit due to its "high-intent" audience, much of which is hunting for product recommendations. And elsewhere, Reddit doesn't have the kind of e-commerce structure that Meta, TikTok, and Google have built, experts said. It has poached ad talent from companies like Pinterest and Meta to grow its ad business. Also last year, Jim Squires, a former longtime Meta ad exec, joined Reddit in a new role as EVP of business marketing and growth.

Persons: it's, Reddit, Reddit hasn't, Brad Kay, Reddit didn't, haven't, TikTok, Jerry Daykin, Daykin, Carly Carson, Reddit doesn't, Anthony Macro, Harold Klaje, Klaje, Jim Squires, Jeff MacDonald, That's, MacDonald, PMG's Carson Organizations: Google, Business, Brand, Meta, Beam Suntory, PPC, Reddit, YouTube Locations: Meta

☆ Dunkin is releasing spiked versions of their iced coffees and teas
▼ + stars: | 2023-08-14 | by ( Jordan Valinsky | ) edition.cnn.com time to read: +6 min

After setting the internet abuzz last week, Dunkin’ will officially announce Monday the debut of Dunkin’ Spiked Iced Coffees and Iced Teas, which are both scheduled to roll out in the coming weeks. The two malt-based beverages, scheduled for an early September release, will feature eight flavors between them, all based on the chain’s iced coffee and tea flavors. Last year, Pabst Blue Ribbon axed their hard coffee flavor drink because of poor sales. The slightly sweet ice tea flavor is being sold in a six-pack of 12-ounce cans and a single 19.2-ounce cans. Dunkin' Spiked iced tea is coming out in late August.

Persons: New York CNN —, Dunkin ’, Dunkin, RTDs, ” Duane Stanford, ”, Samuel Adams, Dave Williams, Bump, ” Dunkin, Scott Murphy, ” Stanford, “, Bravo’s, Brian Gilbert Organizations: New, New York CNN, Beverage Digest, CNN, Boston Beer Company, Bump Williams Consulting, Pabst, Ribbon, Molson Coors, La, Dunkin Locations: New York, Kahlua, Florida , Massachusetts, Texas, England

☆ Jim Beam offers novel fix for holiday blues: hug-simulating pajamas
▼ + stars: | 2022-12-08 | by ( Parija Kavilanz | ) edition.cnn.com time to read: +2 min

New York CNN —Bourbon brand Jim Beam is offering what could possibly be the weirdest gift for the holidays — hug-simulating pajamas. The unisex red flannel “Kentucky Hug” PJ set looks like your basic comfy plaid pajamas, with one exception. This helps foster that spirit of connection, no matter your proximity to your people,” said Matt Plumb, senior director of marketing for North American Whiskey at Beam Suntory, maker of Jim Beam. JIm Beam is selling hug-simulating pajamas for the holidays. Jim BeamSo why are they called “Kentucky hug” pajamas?

☆ Jim Beam is plotting a $400 million expansion to ramp up bourbon production
▼ + stars: | 2022-09-14 | by ( The Associated Press | ) www.nbcnews.com time to read: +4 min

Jim Beam plans to ramp up bourbon production at its largest Kentucky distillery to meet growing global demand in a more than $400 million expansion to be powered by renewable energy. The project will increase capacity by 50% at the Beam plant in Boston, Kentucky, while reducing greenhouse gas emissions by the same percentage, Beam Suntory said Wednesday. Beam also is “fully leveraging” its capacity at its distillery in Clermont, Kentucky, where it produces Jim Beam, Basil Hayden, Knob Creek and Legent brands. Beam Suntory, a subsidiary of Suntory Holdings Limited of Japan, isn’t the first maker of bourbon to go green. Kentucky is home to 95% of the world’s bourbon production, the association said.

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