When Bayard Winthrop, the chief executive of the retailer American Giant, ordered the batch of shirts that his company would advertise for the Fourth of July, he didn’t think much of it.
This year’s batch of crew neck T-shirts are fittingly available in red, white or blue with very little embellishment other than getting straight to the point: Letters that read “American Made.” They cost $60 each.
Then he ordered another set, which also sold out quickly as well.
For American Giant, this year is shaping up to be its most lucrative Fourth of July yet.
The company has been using its “Made in America” status to advertise to consumers since its founding in 2012.
Persons:
Bayard Winthrop, Winthrop
Organizations:
Independence
Locations:
United States, America, Washington