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Mattel has a bright future ahead as it rides the residuals of the Barbie movie's success, according to Citi. The stock climbed nearly 22% from the end of June into July, aided by hype around the Barbie movie released in July. MAT YTD mountain Mattel YTD chart Despite this rally, analyst James Hardiman thinks there are more gains ahead stemming from Mattel's balance sheet deleveraging. "The company's focus on increasing profitability has resulted in over $1.25B in cost savings since 2018 with an additional ~$50M expected in 2H23. Of course, this increasing profitability has directly resulted from Mattel's strong industry-leading position – and the unprecedented success of the Barbie movie.
Persons: Barbie, James Hardiman, , Michael Bloom Organizations: Mattel, Citi, MAT Locations: 2H23
Some health experts are angry over a project the firm funded in schools, per The BMJ. One criticized the decision to give dolls to UK schools as "stealth marketing." But some experts in the health sector are concerned about how far Barbie maker Mattel's marketing really goes. Several experts told the British Medical Journal they took issue with the company's decision to supply 700 UK schools with Barbie dolls as part of Mattel's "Barbie School of Friendship" program. But critics are questioning whether potential negative effects, such as gender stereotyping in Barbie dolls and Mattel's heavy use of branding, were considered.
Persons: Barbie movie's, Barbie, Ken, van Schalkwyk, Philippa Perry Organizations: Mattel, Service, British Medical, Cardiff University, BMJ, Cardiff Locations: Wall, Silicon
Share Share Article via Facebook Share Article via Twitter Share Article via LinkedIn Share Article via EmailThe Barbie movie's opening weekend is nearing $100 million, says Roth MKM's David BellingerRoth MKM's David Bellinger joins 'The Exchange' to discuss revenue generated from the Barbie movie release, consumer discretionary downtrading, and more.
Persons: Roth, David Bellinger Roth, David Bellinger
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