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Apple announced on Monday that its AirPods Pro 2 headphones will become an FDA-cleared hearing aid in the coming weeks through a software update. Apple CEO Tim Cook has highlighted health features as the company's "most important contribution to mankind." The new feature is a free software update for some AirPods models and will be included with Apple's $249 AirPods Pro 2. Many over-the-counter hearing aids are much more expensive, according to buyers guides cited by the Hearing Loss Association of America, an advocacy group. Analysts say that adding health features like a hearing aid expands the market for the device, which could help sales.
Persons: Sumbul Desai, Tim Cook, Barbara Kelley, Apple, Gene Munster Organizations: AirPods, Apple, FDA, Food and Drug Administration, RBC Capital Markets, of America, Analysts, Asset Management
The company said the wireless headphones will double as clinical-grade over-the-counter hearing aids for those who need them. But over-the-counter hearing aids like these aren’t always the solution for hearing loss. Over-the-counter hearing aids, such as Apple’s offering, also are not a treatment for “severe or profound” hearing loss, according to the FDA. If it can also serve as a hearing aid, I think that’s really exciting.”Apple’s announcement was applauded by some hearing aid users on social media, as well. But many noted one clear advantage traditional hearing aids have over AirPods: Hearing aids have battery life measured in days, not hours.
Persons: Apple, , Sumbul Ahmad Desai, Desai, Barbara Kelley, ” Kelley, Kelley, “ There’s, Organizations: CNN, Food and Drug Administration, FDA, Apple, American Heart Association, of America Locations: United States, Germany, Japan
He saw an audiologist who said he needed hearing aids, but they would have cost him more than $6,000. On Monday, for the first time, adults with mild to moderate hearing loss in the US will be able to buy over-the-counter hearing aids. Now, instead of getting a prescription and having a custom fitting with a hearing health professional, adults can buy hearing aids directly from a store or online. Why hearing aids matterHearing aids aren’t just nice to have; they are essential for physical and mental health. Hearing aids are different than glasses; it can take your brain up to four weeks to adjust to hearing in a new way.
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