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In September, Apple announced its next-generation smartwatch models would all have a "carbon neutral" option, at the same price as the non-carbon neutral options, starting at $249. For Apple, making a product "carbon neutral" means that it changed its operations — including manufacturing, packaging and shipping — to reduce the greenhouse gas emissions associated with making and selling its watches. Depending on who you talk to, dubbing a product "carbon neutral" when the accounting requires buying carbon credits is either Apple acting responsibly and doing the best it can to contribute to climate mitigation strategies that are available right now, or an irresponsible misrepresentation of what "carbon neutral" should mean. The relative effectiveness of nature-based carbon credits is contentious because some forestry carbon credits have been shown to be nullified when, for example, the forests set aside for carbon credits burn in wildfire season. Even if the carbon credits Apple buys are of the highest quality, carbon credits are, by their very nature, an accounting strategy.
Persons: It's, Apple, Elizabeth Sturcken, Barbara Haya, Haya Organizations: Apple, United, Environmental Defense Fund, CNBC, Berkeley, Trading, Goldman School of Public, University of California, Apple Watch Locations: United Nations, Berkeley
Major registries in the carbon offset market are systematically over-crediting projects and delivering dubious carbon offsets, a practice that allows some companies to make unjustified claims of climate progress, according to a new report published Tuesday in the journal Frontiers in Forests and Global Change. A group of researchers led by Barbara Haya, director of the Berkeley Carbon Trading Project, studied nearly 300 carbon offset projects across the world that comprise 11% of all carbon offset credits to date. Carbon offset projects allow businesses and governments to balance out their carbon emissions by supporting green initiatives that reduce or sequester an equal amount of carbon pollution. The report comes amid repeated concerns over whether carbon offsets are an accurate and effective way to mitigate climate change and greenhouse gas emissions. Voluntary carbon offset programs have been widely criticized as insufficiently regulated schemes that allow governments and corporations to undermine net-zero emission targets.
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