Data indicates that people check their phones every 10 to 12 minutes and spend most of that time reading and responding to text messages.
Since 2014, SMS marketing has helped GreenPal stay in direct contact with its 300,000 customers nationwide, increasing sales and engagement, Clayton said.
Here's why SMS marketing can be a successful way to reach your customers.
Understanding these rules is the biggest hurdle small businesses face in getting started in SMS marketing, she added.
Often, businesses need to hire a company to build a custom program or use application-programming-interface services that offer SMS marketing, such as Mailchimp or Twilio.
Persons:
SBOs, —, Bryan Clayton, GreenPal, Clayton, they've, Barbara Casey, Casey
Organizations:
Small, Service, Mobile, Consumer, SMS
Locations:
Nashville , Tennessee, SimpleTexting