Kicking off the series of costly festivities is typically an engagement, which often means the purchase of a pricey diamond ring.
After all, the rule-of-thumb is that a engagement ring is supposed to cost the buyer three months' salary.
"Feel free to disregard the 'three-months' salary' rule, as this is an outdated myth that was actually based on a marketing campaign from the Great Depression era, and not based on current facts or data," she says.
Indeed, the "three months' salary" rule originated from an advertisement campaign for a diamond company in the 1930s meant to increase the sale of diamonds.
The company, Da Beers, initially said that a man should spend one month's salary on a ring, but over the next few decades it continued to raise the bar until it was three months' salary.
Persons:
Zola, Sarah Hanlon, Da Beers, Hanlon
Organizations:
of America Survey
Locations:
vouge
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