Now, major retailers are dusting off their playbook for a recession — or at least for a period of slower sales.
Target shoppers can soon get a Starbucks coffee, make a return and retrieve an online purchases without leaving their cars.
Some retailers are rethinking their approach to discounts while questioning other costs, such as giving away free shipping or deliveries without strings attached.
Some retailers have also turned free shipping into a perk for only engaged or higher spending customers.
Nike , for instance, offers free shipping for shoppers – if they share their personal data by joining its membership program.