Though studies on the topic are hard to come by, anecdotal evidence points to a continued love for casual and comfortable items exiting the pandemic. The two stocks have diverged this year: Lululemon shares have advanced nearly 20%, while Nike shares have slid 7%. The majority of Wall Street views the stock favorably, with more than 70% of analysts rating it a buy or strong buy, according to Refinitiv. Deckers' shares are up 39% in 2023. DECK 5Y mountain Deckers shares over the last half decade Analysts see more upside ahead.

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Persons: comfort's, Simeon Siegel, Ashley Owens, ONON, BMO's Siegel, Cowen's John Kernan, Baird, Jonathan Komp, Bank of America's David Roux, Roux, Hoka, Raymond James, Rick Patel, Patel, Jay Sole, Sole, — CNBC's Michael Bloom Organizations: Wall Street, BMO Capital Markets, Companies, Street, Lululemon, Nike, Bank of America's, UBS