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☆ This energy drink stock can rally more than 20% and overtake Red Bull in the U.S., HSBC says
▼ + stars: | 2023-08-14 | by ( Pia Singh | ) www.cnbc.com time to read: +3 min

Monster Beverage could be the frontrunner of the global energy drink market, according to HSBC. "We forecast revenue growth for Monster in the US ahead of industry growth, achieved through more targeted marketing and brands." Revenue during this time period from the LatAm and EMEA energy beverage markets should triple from their current levels, he said. "We see room for better occasion-brand package-price-channel segmentation in LatAm, which is where Monster's LatAm bottlers are first in class," the analyst said. According to the note, the energy beverage market is worth over $20 billion in the U.S. and over $70 billion worldwide, and has been among the fastest-growing beverage categories for the past 10 years.

Persons: Carlos Laboy, Laboy, —, Michael Bloom Organizations: Beverage, HSBC, U.S, Bang Energy, America isn't, North America . Revenue, Coke, EMEA, Cola Company Locations: U.S, Canada, America, Europe, East, Africa, North America

☆ Energy Drinks Are Surging. So Are Their Caffeine Levels.
▼ + stars: | 2023-06-09 | by ( Julie Creswell | ) www.nytimes.com time to read: +2 min

A 12-ounce can of Red Bull contains about 114 milligrams of caffeine — more than three times the amount in a 12-ounce can of Coca-Cola. Prime Energy has more: 200 milligrams in each 12-ounce can. A 16-ounce can of Bang Energy Drink, the size typically sold in convenience stores, has 300 milligrams of caffeine. The Food and Drug Administration has investigated a handful of reports over the years involving people dying shortly after consuming energy drinks or five-hour energy shots. Pediatricians recommend that youths ages 12 to 18 should not consume more than 100 milligrams of caffeine per day and that children under 12 should avoid caffeine completely.

Persons: Red Bull, Paul, Bull, ”, Ryan Stanton Organizations: . Prime Energy, Bang Energy, Mr, Prime Energy, ”, Drug Administration Locations: Britain, Lexington, Ky

April 12 (Reuters) - Monster Beverage Corp (MNST.O), the maker of Monster Energy drink, on Wednesday persuaded a California federal court to block rival Vital Pharmaceuticals, maker of Bang Energy, from marketing its drinks as containing "Super Creatine." U.S. District Judge Jesus Bernal said the order of a permanent injunction was necessary to keep Monster from continuing to lose prospective customers and market share because of Bang's "Super Creatine" labeling. Bernal's order requires Bang and its founder Jack Owoc to stop using "Super Creatine" in marketing, take down related ads and issue corrective statements. Bang has become one of the best-selling energy drinks in the United States behind leading brands like Monster and Red Bull. It accused Bang and Owoc of touting their energy drink with "Super Creatine" as a "miracle drink" that can "reverse mental retardation" and help cure neurological disorders.

But the company was recently found liable for using songs in TikTok videos without a license. But over the last year, the company has been embroiled in a lawsuit around its use of music in TikTok videos. The early days of companies blindly jumping into TikTok music trends are over. The takeaway, Elton said, is that this lawsuit should never have happened: "Bang Energy should have known better." "With a few simple inquiries, they could have easily found out that the TikTok music licensing model would not cover their intended use of the music."

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