And a new report sheds light on how those efforts are resonating with younger fans.
Compared to NFL fans aged 30 and older, fans in their 20s were three times more likely to place a bet every week.
And only 11% of fans in their 30s spent more than $1,000 annually on sports betting, versus 28% of younger fans.
That number was just 33% among fans aged 30 and up.
Most of these fans said they played in a fantasy league during the 2022 football season, but most older fans didn't.
Persons:
YouGov, FanDuel, Barstool, Penn, Fox, sputtered, Barstool Sportsbook, sportsbooks, NFL RedZone, aren't, they're
Organizations:
NFL, Sports, Penn Entertainment, ESPN Bet, Fox, Bally Bet, Brand, FOX Bet