Specifics of the BJP's Muslim outreach strategy, such as the messaging it is using to target voters in these seats, have not been previously reported.
The campaign is part of a larger push to woo India's 200 million Muslims, with whom the BJP and Modi have a long and fraught history.
ECONOMY-FIRST AND MUSLIM VOTERSThe BJP's website states that secularism in India has become "minority appeasement ... at the cost of majority".
They shared details of internal party strategy on condition of anonymity.
BJP leaders such as Islam, a former India head of Deutsche bank, said the opposition has taken Muslim votes for granted and neglected their welfare.
Persons:
Narendra Modi, Modi, Nafis Ansari, Ansari, Jamal Siddiqui, Modi Mitrs, Syed Zafar Islam, Siddiqui, doesn't, Hilal Ahmed, Yasser Jilani, Ujir Hossain, Mohammed, Hossain, Hossain Dada, Qasim, Amana Begam Ansari, Critics, Ahmed, Ghanshyam Tiwari, Tiwari, Rupam Jain, Katerina Ang
Organizations:
Bharatiya Janata Party, BJP, Rivals, Analysts, Indian, Reuters, Centre, Congress, Deutsche, Samajwadi Party, Thomson
Locations:
Balasinore, Indian, Ahmedabad, Madhya Pradesh, India, Delhi, West Bengal, BJP