LONDON, June 29 (Reuters) - Salesforce (CRM.N) will invest $4 billion in its UK business in the next five years, the U.S. software company said on Thursday, thanks to strong demand for digital transformations and artificial intelligence.
The company said the plan builds on a previous five-year injection of $2.5 billion it set out in 2018.
Salesforce said it would work with the government to drive the next wave of digital transformation "in this new AI era."
"A clear pro-innovation regulatory framework that compels safe and responsible use of AI is vital, and Salesforce is fully focused on bringing secure, trusted, enterprise ready generative AI to UK businesses," Salesforce UKI boss Zahra Bahrololoumi said.
Earlier in June Salesforce blamed an uncertain U.S. economy and weaker demand from financial services and tech companies for its disappointing quarterly results.
Persons:
Brad Smith, Rishi Sunak, Sunak, Salesforce, Zahra Bahrololoumi, Muvija, Sarah Young
Organizations:
U.S ., Activision Blizzard, NYSE, Thomson
Locations:
U.S, Britain, British