Part motel, part new-age clinic, the facility offers nightly rentals in rooms that come equipped with “BioHealers” –- canisters that the company claims exude “life force energy,” or biophotons. “There are some forces driving that: obviously the internet and social media, and distrust of traditional medicine, traditional science. Given the primary importance of health, it’s hardly surprising that unproven medical claims and products that seem too-good-to-be-true have a long history in America. “ Distrust of government and distrust of major institutions makes people vulnerable,” said Stephen Barrett, a psychiatrist and expert in unproven medical claims who launched the organization Quackwatch in the 1970s to highlight medical scams. As a result, low-level hucksters or those peddling unproven treatments often don’t get as much attention.

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