In-store and online retail sales saw a 3.4% increase year-over-year on Black Friday, according to Mastercard SpendingPulse. According to Mastercard, online sales were up 14.6% from last year. Despite warm weather lasting longer into the fall, apparel was popular with online shoppers. According to Adobe Analytics, online shoppers spent $10.8 billion on Friday compared to $9.8 billion in 2023. Shopify, an e-commerce site, reported that it set a new record for its Black Friday sales, which reached $5 billion globally.

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Persons: ”, Steve Sadove, “, —, don’t, Bagenal, Netflix’s, CNN’s Fredricka Whitfield Organizations: CNN, Mastercard SpendingPulse, Mastercard, Adobe Analytics, Shoppers, Adobe, National Retail Federation