Wendy's will start surge pricing menu items as early as 2025 as it rolls out digital menus.
Similar to the way Uber and Lyft works, menu items will vary in price depending on demand.
That's because Wendy's is going to start surge pricing its menu items by 2025 as it rolls out digital menus, according to its fourth-quarter earnings call.
Similar to pricing models at Uber and Lyft, Wendy's menu items will fluctuate in price depending on demand during the time that you order.
But with surge pricing in place, that might increase if you order it at 6 p.m. during an evening rush.
Persons:
Wendy's, —, Kirk Tanner, Tanner
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Service, BI
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Wendy's